Ad Operations Specialist, CM360 – Ad Serving

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the technical framework for trafficking, tagging, and measurement across various digital media campaigns.

• Spearhead the complete CM360 campaign trafficking process, which includes creating placements, assigning creatives, generating tags, and tracking ad deliveries.

• Oversee CM360 account structure, manage Floodlight configurations, conversion tracking, cross-domain rules, and naming conventions.

• Integrate CM360, DV360, GA4, and GTM to create data flows and reports that align with client KPIs and cross-channel attribution.

• Collaborate with Media Investment, Creative, Analytics, and Client Services regarding trafficking lead times, asset specifications, and tracking needs.

• Assist with CM360 integrations with demand-side platforms such as DV360 and The Trade Desk.

• Conduct technical quality assurance and troubleshoot issues with tag firing, creative rendering, click-throughs, impression macros, and tracking inconsistencies.

• Supervise third-party verification tags to ensure brand safety, mitigate fraud, and maintain viewability.

• Modify tagging structures and Floodlight tracking to comply with privacy laws and browser updates.

• Enhance trafficking workflows and mentor less experienced team members on CM360 and quality assurance best practices.

⛳️ Requirements

• 2–4 years of practical experience in digital ad operations, with a focus on Google Campaign Manager 360 (CM360).

• Direct experience with Google Tag Manager/GTM, including container setups, site-side tag audits, advanced CM360 Floodlight architecture, and third-party verification tools like IAS and DoubleVerify.

• Familiarity with the Google Marketing Platform ecosystem and the integration of CM360, DV360, and Google Analytics.

• Competence with demand-side platforms such as DV360 and The Trade Desk.

• Comfortable working with HTML, JavaScript, rich media specifications, and VAST/VPAID video advertising protocols.

• Basic understanding of GDPR and CCPA and their effects on tagging and measurement practices.

• Proficient in Microsoft Excel, including basic formulas, filtering, and pivot tables.

• Strong project management and organizational skills to handle competing priorities and tight deadlines for campaign launches.

• Ability to identify broken tags, macro errors, and discrepancies across platforms using browser developer tools and proxy software.

• Solid understanding of Google ad tech and analytics platform integrations.

• High attention to detail regarding naming conventions, URL parameters, custom variables, and quality assurance checks.

• Excellent communication skills to convey technical trafficking, tagging, and measurement requirements to non-technical stakeholders.

• A proactive self-starter who quickly adapts to platform features and industry changes while seeking to enhance workflows.

🏝️ Benefits

• 100% remote work.

• Unlimited paid time off.

• 20 paid holidays, including several long weekends.

• Comprehensive Medical, Dental, Vision, Life & Disability coverage.

• Flex Spending Accounts.

• Retirement matching up to 4% of contributions at 100%.

• Fringe benefits.

• Forma support.

• Unlimited access to Telemedicine and Teletherapy at no cost.

• Thankful giving initiatives.

• Equity options.

• Birthing parents receive 16 weeks of paid leave post-birth or adoption.

• Partners are entitled to 12 weeks of parental leave.

• On-demand learning opportunities.

• Mentorship programs.

• Resources for leadership and management development.

• Flexible work environment.

• Discretionary performance bonuses.