Ad Operations Consultant

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee the execution of ad operations across paid search, social media, display, and OTT, which includes pixel configuration, server-side tracking, event passback, and the setup of targeting parameters.

• Develop and uphold UTM tracking protocols and campaign tagging standards.

• Conduct audits and resolve tracking discrepancies, under-reporting, or data leakage across various ad platforms.

• Advocate for data governance, documentation, and best practices for deliverability throughout the martech ecosystem.

• Ensure compliance with CAN-SPAM regulations while protecting domain/IP integrity.

• Manage data inflows and outflows within an enterprise ESP or CDP, ensuring data cleanliness.

• Design and manage customer journeys within Braze or a similar ESP, incorporating dynamic content logic.

• Oversee Google Tag Manager containers, including the maintenance of tags, triggers, and variables.

• Query and model data using SQL to aid in targeting, audience development, and reporting.

• Serve as a technical liaison among marketing, analytics, and engineering teams.

⛳️ Requirements

• A minimum of 4 years of direct experience in ad operations across paid search, social media, display, and OTT, encompassing event passback and pixel implementation.

• Alternatively, 4+ years of experience managing enterprise ESPs or CDPs, including data inflows/outflows and data hygiene.

• Proficiency in SQL, with the ability to query, transform, and model intricate datasets.

• Familiarity with Braze Liquid logic, Connected Content, and advanced canvas/journey orchestration, or a comparable expertise in a similar ESP.

• Knowledge of best practices for deliverability and compliance frameworks, including CAN-SPAM regulations and domain/IP reputation management.

• Strong practical experience with Google Tag Manager, conversion tracking, and URL parameterization.

• Extensive experience in either a startup environment or a more established organization.

• Experience in fintech, lending, or other regulated industries is a plus.

• Familiarity with Google Tag Manager, Google Analytics (GA4), Google Ads, Meta, TikTok, Reddit, display, OTT/CTV ad platforms, Braze or a similar enterprise ESP/CDP, SQL, data warehouses, and attribution/tracking tools like AppsFlyer or Adjust.

🏝️ Benefits

• Flexible work arrangements.

• Freelance contract projects generally ranging from 15 to 40 hours per week.

• Opportunities to collaborate with innovative brands and Fortune 500 teams.

• Meaningful work along with chances to connect with a network of experts.