Ad Creative Strategist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Define the strategy for performance creative.

• Develop and oversee the paid advertising creative strategy across major marketing platforms, initially focusing on Meta and TikTok.

• Monitor creative trends across various platforms, competitors, and relevant brands to generate innovative creative ideas based on fresh concepts.

• Ensure that performance creative aligns closely with brand strategies and guidelines, facilitating ad content that supports both marketing and brand goals.

• Establish and manage a performance creative process.

• Create and oversee a structured performance creative process that fosters collaboration and alignment between marketing and creative teams.

• Conduct research on customer insights, reviews, objections, product benefits, and competitive actions to generate high-performing creative concepts.

• Develop paid ad concepts, hooks, angles, scripts, and creative briefs that empower stakeholders to produce high-quality assets efficiently.

• Utilize AI tools and workflows to track, assess, generate, and refine ad creatives while staying updated on new tools and capabilities that enhance performance.

• Ensure that ad content complies with brand and legal standards, regardless of whether it is generated by AI or humans.

• Create and enhance feedback loops among acquisition, retention, e-commerce, creative, customer support, and other teams to foster continuous improvement.

• Maintain a comprehensive creative testing library that includes learnings, successful and unsuccessful campaigns, and next-step recommendations.

• Conduct analysis, generate insights, and drive improvements.

• Analyze ad performance across essential metrics such as CTR, CVR, CAC, CPA, and ROAS to identify opportunities and challenges, using insights to refine strategy, process, and creative output.

• Ensure clarity and alignment on channel, audience, and product priorities while managing budgets, ad quality and quantity, and performance results accordingly.

• Summarize insights into executive-level updates and recommendations.

⛳️ Requirements

• 3–6+ years of experience in creative strategy, performance marketing, paid social, growth marketing, content strategy, or related fields.

• Proven experience in developing paid ad creative for DTC, eCommerce, CPG, wellness, supplements, health, beauty, lifestyle, or digitally native consumer brands.

• Strong knowledge of Meta, TikTok, YouTube, Google, UGC, creator-led content, and paid social creative formats.

• Ability to articulate clear creative briefs, ad hooks, scripts, messaging angles, and testing hypotheses.

• Strong analytical skills; capable of interpreting performance data to inform actionable creative strategies.

• Familiarity with acquisition metrics such as CAC, CPA, ROAS, CTR, CVR, AOV, LTV, and creative fatigue.

• Keen customer research instincts, including the ability to extract creative insights from reviews, comments, surveys, competitor ads, and product information.

• Comfortable collaborating with designers, editors, creators, copywriters, agencies, and performance marketers.

• Ability to thrive in a fast-paced, lean environment characterized by ambiguity, limited resources, and high expectations.

• Genuine interest in health, wellness, supplements, and consumer behavior.

🏝️ Benefits

• Comprehensive health benefits.

• Generous paid time off and holidays.

• Paid parental leave for both primary and non-primary caregivers.

• Short-term and long-term disability coverage.

• 401K plan with matching contributions.

• ClassPass membership.

• Flexible working arrangements.

• Team events.

• Product discounts.