Account Strategist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Direct the strategy for all PPC and SEO clients spanning various industries.

• Participate in sales calls with Account Executives to confirm project scope, present technical suggestions, and assist in closing sales.

• Develop growth roadmaps for clients for 90 days, 6 months, and annually.

• Simplify complex marketing recommendations into straightforward explanations for executives.

• Manage client performance across Google Ads, Meta, Microsoft, and organic search platforms.

• Evaluate existing PPC campaigns, keyword strategies, bidding frameworks, landing pages, and conversion rate optimization opportunities.

• Supervise technical SEO, on-page SEO, link-building efforts, programmatic pages, and AI-driven content strategies.

• Ensure accurate tracking of KPIs, conversion attribution, and analytics.

• Provide weekly guidance and quality assurance for campaign optimizations and deliverables.

• Align priorities with the Marketing Project Manager to maintain timelines and meet client expectations.

• Deliver monthly and quarterly performance reports to clients.

• Ensure the accuracy of reporting and insights provided by the Project Manager or specialists.

⛳️ Requirements

• 4 to 7 years of experience in PPC, SEO, or multi-channel full-funnel strategy.

• Significant experience managing both paid and organic channels simultaneously.

• Proficiency in Google Ads, GA4, GSC, keyword research tools, and paid media optimization.

• Capability to develop and communicate strategic recommendations to clients and Account Executives.

• Proven ability to oversee execution teams and ensure the quality of deliverables.

• Strong analytical abilities with a quick diagnosis of performance issues.

🏝️ Benefits

• Opportunities for personal and professional development.

• Flexible working hours.

• Options for remote work.