Account Based Marketing Manager

This is a fully remote position, open to applicants in Washington.

📋 Description

• Develop and manage the target account marketing program for software vendors.

• Determine which vendors Software Finder should target and formulate commercial hypotheses for strategic accounts.

• Assess and rank accounts based on revenue potential, category alignment, vendor maturity, competitive landscape, relationship strength, product compatibility, and timing indicators.

• Conduct research on priority vendors, decision-making committees, competitors, paid search visibility, marketplace presence, and demand generation strategies.

• Create tailored one-to-one, one-to-few, and one-to-many marketing campaigns across various vendor categories.

• Oversee email, LinkedIn, content, paid advertising, webinars, direct outreach, executive engagement, and event-driven campaigns.

• Develop or commission account-specific briefs, landing pages, presentations, opportunity reports, benchmarking studies, ROI scenarios, and outreach messages.

• Empower business development with actionable account briefs and coordinate marketing and sales interactions.

• Manage target-account activities related to selected events, including pre-event outreach, meeting coordination, attendee briefs, and post-event campaigns.

• Monitor account-level engagement, meetings, pipeline progression, revenue advancement, and campaign performance.

• Gather market feedback and advise on account-based marketing expenditures based on commercial outcomes.

⛳️ Requirements

• 5 to 7 years of experience in B2B marketing.

• Minimum of 2 years in account-based marketing, demand generation, or field marketing.

• Proven track record of target account programs generating qualified meetings and pipeline.

• Strong research capabilities with the ability to quickly formulate a commercial perspective.

• Commercial acumen regarding personalization and account prioritization.

• Proficient in writing personalized outreach, account briefs, and commercial narratives in clear English.

• Comfortable collaborating closely with sales teams and being evaluated on pipeline results.

• Hands-on experience with CRM and marketing automation tools, preferably HubSpot.

• Familiarity with LinkedIn campaign tools.

• Bachelor's degree in marketing, business, or a related field.

• Preferred: experience in marketing to software or SaaS vendors.

• Preferred: knowledge of software marketplaces and review platforms.

• Preferred: experience in executing event-led account campaigns.

• Preferred: exposure to intent data and account engagement scoring.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based incentives.

• Comprehensive benefits package including health, dental, and retirement plans.

• Professional development and career growth opportunities.

• Flexible work arrangements and a supportive team culture.