Account Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement and enhance tiered Account-Based Marketing (ABM) campaigns (1:1, 1:few, 1:many) throughout North America, using a combination of personalized strategies and scalable marketing automation.

• Analyze and monitor 6sense intent and engagement data to detect active buying signals, prioritize target accounts, and coordinate prompt follow-up with the Sales team.

• Develop and execute targeted account journeys, customizing messaging, content, and marketing channels to effectively engage key personas and buying committees.

• Create, launch, and oversee personalized campaigns using platforms such as Folloze, Marketo, and Salesforce to meet specific account requirements across various funnel stages.

• Collaborate cross-functionally and work directly with Account Executives and Account Development Representatives (ADRs) to ensure efficient ABM execution and alignment with sales.

• Monitor, analyze, and report on the performance of ABM campaigns, continually optimizing strategies and sharing insights to enhance conversion rates and pipeline generation.

⛳️ Requirements

• 3-5+ years of B2B marketing experience, emphasizing ABM execution, demand generation, and performance evaluation.

• Practical experience in creating and executing multi-tiered ABM programs (1:1, 1:few, 1:many) that directly impact pipeline and revenue growth.

• Expertise in utilizing marketing and sales technology platforms, particularly 6sense, Folloze, Marketo, Salesforce, and other campaign orchestration tools.

• Comprehensive understanding of the enterprise B2B buying journey and the ability to implement tactics that engage various personas within a complex buying group.

• Data-driven approach with the capability to analyze campaign metrics, derive actionable insights, and create clear, precise performance reports.

• Strong collaboration skills with a proven history of working closely alongside sales teams; exceptional project management and communication abilities with a proactive, growth-oriented mindset.

🏝️ Benefits

• Pioneering Technology: At Coupa, we are leading the way in innovation, harnessing the latest technology to provide our customers with enhanced efficiency and visibility in their spending.

• Collaborative Culture: We emphasize collaboration and teamwork, fostering a culture driven by transparency, openness, and a collective commitment to excellence.

• Global Impact: Become part of a company where your contributions have a global, measurable effect on our clients, the business, and each other.