ABM Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop, implement, and manage the enterprise account-based marketing program.

• Identify, target, and engage specific high-value accounts through tailored, multi-channel campaigns.

• Create a strong pipeline, enhance deal velocity, and increase share of wallet within key accounts.

• Foster collaboration with sales teams to formulate joint account strategies.

• Nurture executive relationships and achieve measurable growth compared to non-ABM benchmarks.

• Define and prioritize target account tiers utilizing account insights and buying-committee intelligence.

• Execute and manage 1:1 and 1:few ABM campaigns, including direct mail, personalized digital content, targeted events, and executive outreach.

• Collaborate with campaign content and field marketing teams on customized assets and account-specific events.

• Integrate with account and sales teams to establish engagement plans and monitor account-level pipeline effects.

• Capitalize on AWS and Databricks partner alliances and co-selling strategies to reveal account-specific opportunities and MDF-funded initiatives.

• Develop account-level engagement metrics and pipeline scoring systems.

• Present ABM contributions and ROI to the Marketing Director and sales leadership.

⛳️ Requirements

• A degree or equivalent professional experience in a marketing-related field.

• Over 4 years of B2B marketing experience with direct responsibility for an account-based marketing program.

• Proven success in creating account-based campaigns that effectively impact enterprise sales cycles and pipeline.

• Experience in developing joint account strategies and collaborating closely with sales/account teams.

• Knowledge of ABM or intent tools such as 6sense, Demandbase, and LinkedIn ABM.

• Familiarity with CRM systems like HubSpot, Salesforce, or Dynamics.

• Strong stakeholder management skills and credibility with senior sales and client-facing executives.

• Skills in strategic account planning, prioritization, and account segmentation.

• A data-driven approach to account scoring and intent signals.

• Preferred: experience with cloud or technology partner ecosystems and co-selling strategies.

• Preferred: experience in a PE-backed or rapid-growth consultancy environment.

🏝️ Benefits

• Remote-first working environment with flexibility to accommodate client needs.

• Private Medical Insurance.

• A collaborative culture that emphasizes learning, excellence, and continuous improvement.

• Competitive salary and bonus structure with clear pathways for advancement.