Web3 Social Media Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Reporting to the Director of Social, this position spearheads social strategy and implementation for 4-6 clients.

• You will be tasked with establishing the strategic direction, defining the content approach, and ensuring each brand presents itself with clarity and intention across various platforms.

• This role demands robust strategic thinking combined with meticulous day-to-day execution, collaborating closely with PR, Content, Events, Marketing, and Growth teams to create a cohesive go-to-market presence.

• Develop and implement platform-specific social strategies that are in line with each client’s positioning, audience, and objectives.

• Craft clear, concise, and context-sensitive social content across diverse formats and tones, including announcements, threads, explainers, news reactions, and technical content.

• Maintain a current understanding of the crypto and emerging tech landscape, tracking narratives, shifts, competitors, and opportunities.

• Oversee daily social operations, including scheduling, posting, real-time engagement, and upholding a consistent publishing rhythm.

• Collaborate with PR, Content, and Growth teams to ensure social efforts align with overarching campaigns and product timelines.

• Utilize analytics and platform data to identify opportunities, refine strategies, and measure effectiveness.

• Plan and execute social-native activations such as Spaces, AMAs, giveaways, and other campaign formats.

• Ensure all content maintains uniform messaging, tone, and brand alignment across all platforms.

⛳️ Requirements

• 3+ years of experience managing brand social accounts, preferably in the crypto, AI, or emerging tech sectors.

• Proficient and adaptable copywriting skills across various formats, including announcements, threads, explainers, reactions, and long-form summaries.

• A strong enthusiasm for web3/crypto and active participation in on-chain communities.

• Capability to evaluate a brand’s social health through audits, competitor analysis, and data insights.

• Clear understanding of how narratives circulate through X, LinkedIn, Farcaster, and on-chain communities.

• Experience in planning and executing multi-week social pipelines linked to product, PR, or marketing roadmaps.

• Familiarity with internet culture and the ability to leverage it effectively without resorting to gimmicks.

• Proficiency in lightweight multimedia creation, including graphics, templates, short-form videos, or AI tools.

• Ability to simplify complex technical subjects into clear, platform-native content.

• Strong organizational skills for managing multiple clients, maintaining a consistent cadence, and meeting deadlines.

• Comfortable collaborating cross-functionally with PR, Content, Creative, Growth, and internal client teams.

🏝️ Benefits

• Competitive Salary

• 401k (US Only)

• Health Insurance (US Only)

• Remote Work Environment

• Flexible PTO

• Parental Leave