Web Strategy – Growth Manager

📋 Description

• Collaborate with stakeholders from Marketing, Product Marketing, Brand, SEO, Product, and Engineering to strategize and implement web initiatives.

• Assist in defining the website roadmap in alignment with business objectives, user behaviors, technical possibilities, and performance analytics.

• Recognize opportunities to enhance site structure, navigation, content visibility, and user journeys.

• Lead and support extensive web initiatives including content migrations, site restructures, new page launches, CMS enhancements, and website refreshes.

• Evaluate current website experiences and suggest improvements for usability, scalability, and conversion rates.

• Ensure that projects are well-defined, documented, prioritized, and effectively communicated across teams.

• Serve as a strategic partner to stakeholders while balancing business requirements, technical feasibility, and user experiences.

• Oversee the website experimentation program utilizing tools such as VWO.

• Develop and maintain an experimentation roadmap that aligns with business priorities and conversion objectives.

• Formulate hypotheses based on user behavior, analytics, qualitative insights, and business context.

• Execute A/B tests, multivariate tests, personalization campaigns, and UX experiments aimed at enhancing sign-ups, conversion rates, user engagement, CTA effectiveness, navigation flows, and landing page outcomes.

• Analyze experiment findings and convey insights, recommendations, and subsequent steps to stakeholders.

• Collaborate with analytics and engineering teams to guarantee precise tracking, measurement, and reporting.

• Foster a culture of evidence-based decision-making through experimentation and ongoing improvement.

• Convert business objectives into actionable web strategies and experiment plans.

⛳️ Requirements

• Over 5 years of experience in web strategy, growth marketing, web optimization, digital experience, or a related discipline.

• Proven experience in managing complex web projects involving multiple stakeholders and shifting priorities.

• Solid understanding of conversion rate optimization (CRO) and experimentation methodologies.

• Practical experience in conducting A/B tests and experiments using tools like VWO, Optimizely, or similar platforms.

• Familiarity with CMS platforms and contemporary marketing websites.

• Strong analytical skills with experience using tools such as GA4, Looker Studio, or other analytics platforms.

• Ability to synthesize qualitative and quantitative data into actionable insights.

• Excellent communication and stakeholder management capabilities.

• Highly organized, able to manage multiple projects concurrently.

• Comfortable working independently and propelling initiatives forward with minimal supervision.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Comprehensive group benefits with no waiting period

• Remote-first company

• Annual professional development budget of $1500 USD

• Build-your-own home office setup

• Generous parental leave program from your first day