Growth Generalist

📋 Description

• Product Launches: Take full ownership of product launches from start to finish — including positioning, asset creation, distribution, and measurement. You proactively create briefs, develop assets, execute launches, and analyze results.

• Demand Generation: Lead the strategy and results for campaigns across various channels. Collaborate with agency partners, ensuring they are held accountable for pipeline results rather than just impressions.

• Content Creation: Develop compelling landing pages, emails, one-pagers, and sales materials that effectively engage enterprise buyers. Produce and distribute video and social content through platforms like LinkedIn and YouTube, and transform customer stories, demos, and workflows into formats that enhance reach and pipeline.

• Sales Enablement: Create battle cards, objection handling guides, and proof packs to support the sales team in closing deals effectively.

• Analytics: Construct dashboards, monitor funnel metrics, and conduct attribution analysis. Stay informed about what strategies are effective and adjust accordingly each week, amplifying successful approaches.

• Growth Hacking: Utilize Vibecode tools, calculators, and interactive assets to discover innovative ways to generate leads and experiment with ideas before they are fully developed.

• Addressing Gaps: In an early-stage go-to-market environment, identify and manage tasks that may be overlooked, ensuring all aspects are covered.

⛳️ Requirements

• 2–4 years of experience in growth marketing, preferably within enterprise software or SaaS sectors.

• Startup Mindset: Highly organized with the ability to manage multiple projects while frequently switching contexts.

• Asset Development: Capable of transforming ideas into live assets (such as landing pages, tools, or interactive content) without needing to wait for designers or developers. Proficient in Vibecoding, Webflow, Framer, or basic HTML to get projects launched.

• Strong Copywriting Skills: Possess the ability to write effectively for diverse enterprise audiences, from a VP of Supply Chain to a deductions analyst, within the same timeframe.

• Generalist Approach: Comfortable working across various areas including demand generation, content creation, enablement, events, and operations without relying on others to fill gaps.

• Commercial Focus: Think in terms of pipeline and conversion metrics rather than merely leads and clicks.

• AI Proficiency: Regularly utilize AI tools to enhance productivity, including vibecoding, content generation, and automation.

🏝️ Benefits

• No specific benefits listed.