Web Analytics Manager

This is a fully remote position, open to applicants in Washington.

📋 Description

• Assess the effectiveness of website initiatives, marketing strategies, design modifications, and collaborative projects.

• Evaluate customer journeys, engagement metrics, conversion pathways, and page-specific performance.

• Create, oversee, and analyze A/B tests and other website experiments.

• Utilize web analytics and behavioral analytics tools to examine usability, engagement, and conversion trends.

• Generate regular reports detailing website engagement, session behaviors, funnel performance, and emerging insights.

• Convert vaguely defined stakeholder inquiries into organized analytical frameworks.

• Perform ad hoc analyses to reveal performance challenges, behavioral discrepancies, and optimization possibilities.

• Collaborate with marketing, web, product, and operations teams to define measurement criteria and success indicators.

• Investigate the correlation between website traffic, lead origins, and downstream sales performance.

• Create dashboards, data summaries, and written insights that present complex findings in an understandable manner for leadership.

• Keep track of analytics data for outages, anomalies, tracking discrepancies, or unanticipated performance shifts.

• Document measurement methodologies, insights, and systematic reporting processes.

⛳️ Requirements

• 5–7+ years of experience in web analytics, digital analytics, marketing analytics, or a closely related discipline.

• Proficient experience with Google Analytics or a similar web analytics tool.

• Advanced Excel capabilities, including pivot tables, XLOOKUP/VLOOKUP, formulas, and data manipulation techniques.

• Solid understanding of website engagement metrics, conversion rates, click-through rates, customer journeys, and funnel analysis.

• Proven experience in designing and assessing A/B tests.

• Familiarity with statistical concepts such as significance, confidence intervals, sample size, and statistical power.

• Ability to transform unclear business questions into structured analytical methodologies.

• Experience in supporting marketing, growth, e-commerce, or web experience teams.

• Skill in translating raw data into clear, actionable insights.

• Excellent written, verbal, and data storytelling abilities.

• Capability to independently manage priorities across multiple stakeholders and simultaneous requests.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Flexible Spending Account.

• 401k program.

• Competitive PTO offerings.

• Parental Leave.

• Opportunities for professional growth and development.