VP, Social Media Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead and drive innovative social media initiatives for healthcare clients.

• Develop and implement comprehensive social media strategies to enhance the digital visibility of healthcare brands.

• Ensure the delivery of high-quality content, provide creative direction, and foster cross-functional collaboration.

• Serve as a senior advisor, aligning strategies with clients’ objectives and industry trends.

• Supervise and maintain the highest standards for all content generated by the agency.

• Collaborate closely with the Creative Director on design and content strategies.

• Review and approve final social media content to ensure it aligns with creative goals.

• Leverage data-driven insights to refine strategies and assess success.

• Stay updated on evolving social media trends and healthcare marketing regulations.

• Participate in leadership discussions regarding staffing requirements and project timelines.

• Oversee social media reputation management and strategies for crisis response.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

• A minimum of 10 years of experience in social media strategy, including at least 5 years in a leadership capacity.

• Preference for candidates with experience in healthcare marketing or related sectors.

• Comprehensive knowledge of social media platforms, tools, and best practices.

• Strong leadership and team management capabilities.

• Proven track record in creating and implementing successful social media campaigns that drive business results.

• Proficient in utilizing social media analytics tools (e.g., Sprinklr, Hootsuite, Google Analytics).

• Solid understanding of healthcare regulations and compliance issues affecting social media marketing.

• Excellent communication skills, both written and verbal.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Familiarity with marketing automation platforms, content management systems, and email marketing tools.

• Experience in paid social media advertising, including strategy development, budget management, and ROI tracking.

• Strong analytical and problem-solving abilities.

• Capacity to manage multiple projects concurrently, prioritize tasks, and meet deadlines.

• Creative thinker with a passion for innovation in social media marketing.

• Exceptional interpersonal skills.

🏝️ Benefits

• 401K plan with an employer match contribution up to 4%

• Life insurance

• Disability coverage

• Medical, dental, and vision plans

• Flexible working arrangements

• 20 vacation days plus one personal well-being day

• 9 public holidays

• Gifted end-of-year holidays

• Early Summer Friday finish in June, July, and August

• Free counseling through employee assistance program

• Enhanced maternity, paternity, family leave, and fertility policies

• Continuous opportunities for professional development