VP of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the demand-generation to revenue engine: define the strategy and enhance the marketing-sourced qualified pipeline.

• Create a sustainable, AI-driven demand generation system that builds momentum rather than relying on a series of one-off campaigns and events.

• Focus spending in areas where Deepgram excels: increase pipeline contributions from teams integrating voice at scale.

• Enhance pipeline efficiency—reduce cost-per-opportunity while maintaining or improving lead quality.

• Strengthen the experiment-to-learning process: conduct structured experiments each quarter, with documented results that inform future strategies.

• Collaborate with Sales and RevOps to improve lead to opportunity to closed-won conversion rates.

• Build and nurture the team: recruit, develop, and cultivate an inclusive, high-performing revenue marketing organization.

• Establish attribution and reporting mechanisms that provide the executive team and board with a clear understanding of the relationship between expenditures and revenue.

⛳️ Requirements

• A minimum of 12 years of experience in B2B SaaS marketing, including senior leadership roles in growth, demand generation, or revenue marketing.

• Proven experience in scaling marketing for a developer-first, API, or technical B2B product.

• Demonstrated success in driving pipeline and revenue in both product-led and sales-led contexts.

• Experience in building or managing an AI-native marketing workflow or system, rather than merely utilizing AI tools sporadically.

• Proficiency with a contemporary revenue marketing and analytics stack, including marketing automation, attribution, and intent/ABM tools.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Annual wellness stipend.

• Mental health support services.

• Life, Short-Term Disability (STD), and Long-Term Disability (LTD) income insurance plans.

• Unlimited Paid Time Off (PTO).

• Parental leave provisions.

• Flexible work schedule.

• 12 paid holidays recognized by the company in the US.

• Quarterly stipend for personal productivity.

• One-time stipend available for home office improvements.

• 401(k) plan with company matching contributions.

• Tax savings programs.

• Stipend for learning and educational opportunities.

• Participation in talks and conferences.

• Employee Resource Groups available.

• Workshops and sessions focused on AI enablement.