Paid Media Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Development and enhancement of paid media strategies: overseeing and refining Google Ads and LinkedIn Ads across various business units, including ownership of campaign structure, targeting, bidding, creative testing, and continuous performance enhancement.

• Exploration and experimentation with new channels: discovering and testing fresh acquisition channels beyond Google and LinkedIn, structuring experiments, and providing evidence-based recommendations on investment opportunities for Vestd.

• Collaboration across functions: partnering closely with Sales, Product, RevOps, Finance, and the CRO team to enhance targeting, conversion, and attribution; briefing creative partners and facilitating ABM activities.

• Reporting and attribution analysis: linking paid media efforts to commercial results, maintaining clear account structures, and managing relationships with relevant partners, agencies, and tools.

• Commitment to learning and innovation: keeping abreast of platform changes and industry trends, leveraging AI and automation to boost efficiency, and sharing insights with the wider Marketing team.

⛳️ Requirements

• Extensive hands-on experience in managing and optimizing Google Ads and LinkedIn Ads within a B2B context.

• Demonstrated success in enhancing paid acquisition performance and contributing to tangible pipeline or revenue growth.

• Strong analytical abilities, comfortable working with attribution, CRM, and funnel data, rather than solely relying on platform metrics.

• A proactive and commercially curious approach: identifies issues and opportunities independently.

• Confident in communicating performance and recommendations to stakeholders outside the marketing field.

• Proficient in GA4 or similar analytics tools, with experience in HubSpot or an equivalent CRM.

• Comfortable integrating AI tools into daily workflows.

• Exceptional attention to detail and a high level of accuracy.

• Outstanding written and verbal communication capabilities.

• Must be at ease working in a remote-first setup.

• Nice to have: These will make you stand out from the crowd:

• Experience testing acquisition channels outside of Google and LinkedIn.

• Background in demand generation or ABM.

• Familiarity with B2B attribution platforms like Dreamdata.

• Experience in fintech, SaaS, or regulated industries.

• Knowledge of shares and share schemes.

• Experience in startup or scaleup environments.

• Experience managing substantial paid media budgets.

🏝️ Benefits

• This position is remote-first, with attendance required at our in-person gatherings twice a year.

• A flexible work environment designed to help you achieve optimal work/life balance.

• Equity participation, of course! (Following the qualifying period)

• Monthly recognition program to celebrate our team members.

• Support for home working equipment*

• A personal training and development budget to ensure your career and professional growth stays on track.

• Private medical insurance (after the qualifying period).

• Team retreats held twice a year, which can include overnight stays and focus on fun and team bonding.

• Strong team culture, with opportunities to connect through regular team and company social events.

• 25 days of annual leave plus one additional day for each year of service (up to five days).

• Employer contribution to a pension scheme (after the qualifying period).