Senior Programmatic Campaign Manager – DV360 Expert

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Take full ownership of DV360 campaign management from start to finish, including insertion orders, line items, bid strategies, budgets, pacing, and creatives across display, video, YouTube, CTV/OTT, audio, and DOOH.

• Develop and oversee the DV360 seat structure, partner/advertiser hierarchy, and workflows as we expand our new seats.

• Create and implement sophisticated audience strategies utilizing first-party data, Google audiences, Floodlight activity, and Customer Match, ensuring seamless integration with Campaign Manager 360 (CM360, previously known as DoubleClick Campaign Manager).

• Conduct and refine algorithmic/automated bidding, Custom Bidding scripts, and optimized targeting to achieve and surpass client KPIs.

• Negotiate and manage Programmatic Guaranteed, Preferred Deals, and Private Marketplace (PMP) transactions; oversee deal IDs and maintain inventory quality.

• Optimize for KPIs and foster healthy, sustainable traffic and conversion growth while managing working versus non-working expenditures.

• Collaborate with account management and client development teams to enhance ROAS and convert performance data into clear insights for clients.

• Plan, execute, optimize, and monitor campaigns across DV360 and other complementary DSPs and networks.

• Track campaign performance to ensure adherence to targeting, brand safety, and viewability goals.

• Resolve trafficking, tagging, measurement, and discrepancy issues, serving as the primary point of escalation for DV360 queries within the team.

• Develop DV360 best practices, quality assurance processes, and documentation, while mentoring Digital Campaign Specialists on the platform.

⛳️ Requirements

• A minimum of 5 years of practical experience managing DV360 (Display & Video 360 / DoubleClick Bid Manager) campaigns — this role is tailored for specialists rather than generalists.

• In-depth knowledge of the Google Marketing Platform: DV360, Campaign Manager 360 (CM360), and Google Analytics; experience from the DoubleClick era is highly advantageous.

• Proven proficiency in display, video, YouTube, and CTV buying, along with audience building, Floodlight/conversion tracking, and deal-based buying (PG/PMP/Preferred).

• Proficient in DV360 reporting, custom bidding, and analyzing underlying data to inform optimization strategies.

• Strong analytical capabilities and the ability to make informed decisions based on a blend of intuition and data-driven outcomes.

• A keen interest in crafting effective programmatic strategies and keeping up with platform evolutions.

• Education: BA or BS degree along with 5+ years of relevant programmatic/DV360 experience.

• Required certifications include Google Marketing Platform (DV360) and Google Ads; additional certifications in other DSPs or measurement platforms are a significant plus.

🏝️ Benefits

• Outstanding Health, Dental, and Vision benefits.

• 401(K) Plan.

• Monthly catered lunches.

• 2 weeks of paid time off, increasing to 3 weeks after 2 years.