VP, Growth Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of Global Demand & Growth Outcomes

• Develop and refine the global demand generation and growth marketing strategy, with a focus on pipeline growth, conversion efficiency, and revenue impact.

• Convert company revenue objectives into actionable demand plans, forecasts, operational metrics, and execution roadmaps.

• Design and implement a cohesive funnel strategy for sales-led initiatives, ensuring seamless experiences, clear transitions, and shared accountability with Sales and RevOps.

• Build & Scale a High-Impact Demand Engine

• Lead comprehensive demand programs spanning performance marketing, paid media, SEO/AEO/GEO, web strategy, conversion rate optimization, ABM, integrated campaigns, email, and programmatic marketing.

• Identify, evaluate, and expand the most effective demand channels, campaign types, and programs to generate qualified mid-market and enterprise pipeline.

• Oversee the design of the enterprise marketing-to-sales funnel, including qualification, scoring, routing, SLAs, and conversion optimization.

• Assist in expanding into new markets and regions with scalable, repeatable demand frameworks.

• Collaborate Across the Go-To-Market Organization

• Act as a trusted advisor to Sales leadership regarding pipeline planning, account coverage, forecast credibility, and deal acceleration.

• Work alongside Product Marketing and Brand to ensure that demand programs are persona-driven, differentiated, and in line with ICPs and priority use cases.

• Collaborate with Field Marketing on high-touch enterprise and executive initiatives, including ABM efforts, roundtables, curated dinners, roadshows, and industry events.

• Operate with Discipline & Modernize Operational Processes

• Establish and manage measurement frameworks, attribution models, and performance definitions in collaboration with Revenue Operations.

• Regularly review performance, optimize expenditure and programs based on their impact, and effectively communicate results, insights, and trade-offs to executive leadership.

• Serve as the executive sponsor for AI-driven transformation within Growth Marketing to enhance experimentation speed, team productivity, and marketing effectiveness.

• Build & Lead a High-Performing Team

• Recruit, mentor, and develop a global team specializing in demand generation, growth marketing, and performance functions.

• Define ownership, priorities, and success metrics while staying close enough to the work to diagnose challenges and drive execution.

• Create operating rhythms that foster accountability, speed, and continuous improvement.

⛳️ Requirements

• Over 15 years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing

• More than 7 years in senior leadership roles with a proven track record of building and scaling high-performing marketing teams

• Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go-to-market settings

• Strong understanding of demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua, or similar platforms)

• High credibility with Sales and executive leadership, with a history of cultivating high-trust cross-functional partnerships

• Exceptional executive communication and storytelling abilities.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Professional development opportunities