VP Field Marketing, Europe

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement the marketing strategy and plan for Europe in close partnership with global marketing and regional sales leadership.

• Ensure the regional marketing strategy and plan align with global marketing objectives and company goals.

• Collaborate with the corporate communications and brand team to design, execute, and enhance brand awareness and promotional initiatives that elevate our presence and leadership in the region.

• Design and implement regional campaigns and pipeline development programs across Enterprise, Corporate, and SMB segments, working closely with global campaigns, growth marketing, and product marketing teams.

• Establish and manage impactful customer advocacy and experience-driven programs that enable customers to share their stories and learn from each other’s experiences.

• Foster a close alignment between Marketing and Sales through shared and measurable objectives.

• Promote a data-driven culture within marketing to analyze performance and adjust investments according to regional sales priorities.

• Monitor the evolving market landscape and competitive dynamics, providing regional insights to the global team.

• Adapt campaigns and product positioning and messaging as necessary for localization.

• Create mechanisms for feedback to communicate regional successes to the global team.

⛳️ Requirements

• Significant management experience in a fast-paced cybersecurity or enterprise SaaS organization.

• Proven track record of leading marketing teams and implementing strategies across various marketing facets, from brand awareness to pipeline generation.

• Strategic thinking ability regarding business growth in the region, including investment decisions and the formulation of a clear marketing strategy.

• Proficient in articulating the marketing plan to align key stakeholders and oversee its execution with the marketing team.

• Knowledgeable in creating and executing high-impact and valuable programs and experiences aimed at driving growth.

• Possesses a sense of urgency and focus on execution, inspiring this mindset within the team.

• Innovative thinker regarding strategies to enhance growth and customer engagement.

• Builds productive and collaborative working relationships across the organization, emphasizing a shared, results-oriented mission with Sales.

• Employs a data-driven growth mindset, leveraging data to inform decisions and proactively identify areas for pipeline creation efforts.

• Maintains the integrity of the CrowdStrike brand across all marketing interactions.

• Leads and cultivates a high-performance regional marketing team, alongside the cross-functional extended team.

• Excellent communication skills to clearly convey a coherent strategy and plan that instills confidence and trust.

• Natural relationship builder with internal teams, customers, partners, and other key stakeholders.

• Comfortable navigating a global company and willing to travel as needed.

🏝️ Benefits

• Industry-leading compensation and equity awards.

• Comprehensive wellness programs focusing on physical and mental health.

• Generous vacation and holiday policies to promote work-life balance.

• Paid parental and adoption leave options.

• Opportunities for professional development for all employees, regardless of level or role.

• Employee Networks, neighborhood groups, and volunteer programs to foster connections.

• Dynamic office culture equipped with top-notch amenities.

• Recognized as a Great Place to Work Certified™ globally.