Vice President of Commercial

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the company-wide revenue forecasting, target establishment, and in-period performance across various revenue streams.

• Be accountable for P&L-level revenue, commercial efficiency, and the pathway to profitable growth in collaboration with the Finance team.

• Manage the unit economics that support the business model, such as LTV:CAC, blended and channel CAC, payback period, variable margin, making confident decisions despite imperfect and consent-constrained attribution data.

• Develop a unified commercial strategy that encompasses consumer growth and B2B sales, with defined objectives communicated to each Head of Department.

• Oversee pricing, positioning, and go-to-market strategies for the portfolio, including new service and product tiers and add-ons.

• Identify and prioritize new revenue opportunities, including market expansion, strategic partnerships, affiliate and referral programs, and the ongoing development of B2B.

• Lead, mentor, and hold accountable the Head of Growth (DTC) and the Director of B2B Sales, along with the broader teams collaborating with them (growth marketing, product marketing, CRM/lifecycle, brand, data, and B2B sales/partnerships).

• Establish the operating cadence, planning, forecasting, reporting, and experimentation processes that drive the commercial function as a cohesive unit.

• Foster a data-driven and accountable performance culture across both consumer growth and B2B motions.

• Collaborate with Product on roadmap prioritization, product-market fit, and product-led growth, ensuring the commercial and customer perspectives are integrated into development.

• Function as a vital member of the leadership team, engaging cross-functionally with product, clinical services, finance, and brand.

• Manage the commercial and growth narrative with the board and investors, assisting in fundraising efforts.

⛳️ Requirements

• Extensive senior commercial leadership experience (generally 10+ years) with responsibility for a significant, multi-channel revenue stream.

• Proven history of scaling a business and navigating the transition from aggressive growth to profitable, sustainable expansion.

• Credibility in both consumer growth/marketing and B2B/partnership sales, or strong expertise in one area with a solid understanding of the other; capable of leading both performance marketers and sales leaders effectively.

• Experience in leading through other senior leaders (overseeing Heads/Directors), not merely managing individual contributors.

• Genuine proficiency in unit economics and revenue forecasting; you take ownership of the numbers rather than just reporting them.

• Comfortable operating at the board and investor level, taking charge of the commercial narrative.

• Strong instincts for full-funnel strategies and brand development; equally adept with revenue models, CAC dashboards, and brand briefs.

• Preference for prioritization and clear recommendations instead of exhaustive options.

• Background in healthtech, femtech, diagnostics, or other regulated, trust-sensitive industries.

• Experience in integrating DTC and B2B commercial models under a unified strategy.

• Familiarity with operating in a consent-gated, privacy-first data environment (GA4, cookie consent, post-iOS attribution).

• Energetic, passionate, mission-driven, and genuinely motivated by the advancement of women's health.

🏝️ Benefits

• 33 Days of Paid Leave: Inclusive of public holidays; • 3 Days of Discretionary time off during the holiday season. • We are Reproductively Responsible™ • Company Laptop: The technology you require to excel! • Remote-First: Work from anywhere with the flexibility to prioritize what matters most to you. • Flexible Working Hours: 40 hours per week, with the liberty to determine your start and end times. • Wellbeing: Enjoy a £40 monthly allowance for wellbeing to spend on anything that brings you happiness. • Pension Scheme: 5% employer contribution salary sacrifice pension with a 5% employee match. • Mental Health Support: Access to in-house counseling whenever needed. • Free Hertility Services: Complimentary hormone and fertility tests for you, along with discounts for friends and family. • Enhanced Parental Leave & First-Time Parents Benefits: Support throughout every stage of family life. • Menstrual Leave: Time to rest and recuperate during your body's cyclical changes. • Financial Advisor Access: Obtain guidance on financial planning. • Work from Anywhere: Experience true flexibility with the option to work from any location in the world, one month per destination, across up to 12 countries in a year.