Vice President, Marketing

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Develop, execute, and evaluate marketing strategies aimed at enhancing brand recognition for the Story Corporate brand and its associated brands.

• Formulate integrated marketing plans that align with business objectives, ensuring that the brand communicates a cohesive, comprehensive message across various marketing channels while boosting brand visibility and overall revenue.

• Lead the development of brand marketing materials and collateral that maintain a consistent voice throughout our retail and wholesale sectors.

• Manage and enhance marketing campaigns, including those on social media and through email.

• Administer the national marketing budget, ensuring that all initiatives are accurately measured and reported.

• Supervise resource allocation and management within the marketing department.

• Cultivate relationships with stakeholders and the media to execute public relations strategies effectively.

• Analyze market trends, conduct competitive assessments, and gather data insights to comprehend our customer demographics to inform our marketing strategies.

• Provide executive leadership with periodic reports demonstrating performance against set KPIs.

• Lead and develop a team responsible for executing initiatives across brand, retail, product, social/digital, public relations, events, and partnerships.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related discipline.

• Over 15 years of experience, including prior roles in marketing leadership.

• A proven leader and innovative thinker with a history of translating ideas into actionable plans and results.

• The capability to convert marketing data and insights into actionable strategies and market entry plans that yield significant business outcomes.

• Experience in managing intricate projects and programs that necessitate strong leadership to coordinate multiple teams and stakeholders.

• Ability to oscillate between strategic high-level thinking and hands-on project management.

• Solid experience in financial planning and budgeting.

• Leadership and team management abilities with a talent for inspiring, guiding, and scaling teams effectively.

• Willingness to travel to our corporate office and other markets as required.

🏝️ Benefits

• Paid time off (PTO) including 8 paid holidays per year*

• Medical, Dental, and Vision Insurance*

• 401k retirement savings plan*

• Company paid Short-Term & Long-Term disability*

• Company paid Life Insurance*

• Employee Assistance Program (EAP)

• Employee referral program

• Commuter benefits*

• Product discounts

• Additional compensation incentives (tips, bonuses, etc.)