Vice President, Marketing

This is a fully remote position, open to applicants in Arizona, +21 more states.

📋 Description

• Leading Marketing Strategy: Formulating and enhancing the overall marketing strategy, aligning it with PDQ's objectives and vision, while ensuring its effective execution across diverse marketing channels.

• Analyzing Data, Metrics, & Opportunities: Responsible for monitoring and optimizing essential SaaS metrics such as CAC payback, conversion rates, and marketing-driven ARR.

• Collaborating with Cross-functional Teams: Engaging closely with product management, sales, and other departments to guarantee cohesive alignment of marketing efforts with product launches, sales strategies, and company-wide initiatives.

• Managing Marketing Teams: Offering mentorship, guidance, and support to marketing teams, promoting a collaborative, engaging, and inclusive atmosphere.

• Nurturing Product-Led Growth (PLG): Taking continuous ownership of our self-service engine—applying PLG methodologies to enhance user acquisition, activation, and retention, while maintaining highly efficient customer acquisition costs (CAC).

• Driving Mid-Market Expansion & AI Storytelling: Developing and implementing the marketing strategy to propel PDQ into the mid-market sector. You will define the positioning, messaging, and funnel mechanics necessary to attract larger organizations, while effectively communicating the value of PDQ's evolving product narrative, particularly regarding our integration of advanced AI capabilities.

⛳️ Requirements

• Accomplished marketing professional with extensive experience in senior marketing roles, preferably in the tech sector, demonstrating a proven history of developing and executing innovative marketing strategies that foster business growth.

• Strong analytical mindset with expertise in utilizing data to guide marketing decisions, including experience with SaaS metrics like CAC payback, conversion rates, and marketing-driven ARR.

• Profound understanding of Product-Led Growth (PLG) methodologies, with a demonstrated ability to leverage its principles for scalable and sustainable growth of a tech product or service.

• Outstanding communication and interpersonal skills, with a proven capability to collaborate effectively across cross-functional teams, including product, sales, revenue operations, engineering, finance, and customer success.

• Experience in leading and mentoring marketing teams within a high-growth SaaS or tech environment.

• Nice to Have: Background in marketing to IT professionals or experience in the IT management/endpoint management software sector.

• Proven experience in crafting AI product narratives and positioning for technical audiences.

• Previous experience scaling a SaaS company from SMB to the mid-market segment.

• Experience working in a PE-backed company or a high-growth setting where marketing is directly accountable for revenue outcomes.

🏝️ Benefits

• 4-Day Work Week

• Equity Participation

• Managers who champion professional development

• 100% Premium Coverage for medical, dental and vision for you and your dependents

• 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance

• Company Match of the first 6% of your employee deferrals

• Flexible Paid Time Off Policy that treats you like the adult that you are

• Health Savings Account (HSA) and wellness incentives

• Quarterly Company Values Award (team member nominated)