Outbound Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of generating outbound pipelines for new Ideal Customer Profile (ICP) verticals, including Fraud, Disputes & Chargebacks, and AML/Compliance.

• Create multi-channel outbound sequences utilizing email, cold calls, and LinkedIn.

• Develop and execute campaigns on behalf of Business Development Representatives (BDRs) and Account Executives (AEs) — you orchestrate the strategies, and they handle the conversations.

• Create and refine ICP-specific messaging, value propositions, and objection handling tailored for each vertical.

• Conduct ongoing experiments on intent signals, enrichment sources, and targeting criteria to determine effective conversion strategies.

• Perform A/B testing on email content, subject lines, sending times, call scripts, and LinkedIn messages at scale.

• Establish experiment frameworks that yield statistically significant results quickly.

• Discontinue ineffective strategies rapidly and focus on successful ones.

• Design and implement direct mail campaigns to reach challenging prospects.

• Integrate the outbound technology stack: Clay, HubSpot, Salesforce, Outreach, HeyReach, and Nooks.

• Manage outbound messaging from start to finish: create, test, and refine all campaign content.

• Initiate outbound campaigns in new ICP verticals where Oscilar lacks an existing playbook.

• Collaborate with BDRs on daily outbound execution and follow-up processes.

⛳️ Requirements

• 3–7+ years of experience in B2B outbound marketing, growth marketing, or demand generation.

• Demonstrated success in building outbound programs that produce qualified pipeline — not merely “leads.”

• Proficient in email sequencing, cold calling workflows, and LinkedIn outreach.

• Proven track record of launching campaigns into new markets or verticals from the ground up.

• Strong familiarity with the contemporary outbound technology stack: Clay, Outreach, HeyReach, Nooks, Cargo, HubSpot, and Salesforce.

• Ability to connect systems via custom API endpoints and integrations — not just through native connectors.

• Experience with AI tools (such as Claude, ChatGPT, or similar) for automating research, personalization, or campaign workflows.

• Comfortable working with data — capable of writing basic queries, developing enrichment workflows, and troubleshooting integrations.

• Excellent writing skills to produce engaging cold outbound copy that elicits responses.

• Ability to create differentiated messaging for both technical and executive personas in the financial services sector.

• Practical experience in designing and executing both physical and digital direct mail campaigns.

• Knowledge of coordinating mail with outbound sequences for optimal impact.

• Experience managing vendors, budgets, and fulfillment for mail programs.

• Bonus: Experience marketing to financial institutions, fintechs, or regulated sectors.

• Bonus: Background in a company experiencing the $5M–$50M ARR scaling phase.

• Bonus: Developed or overseen AI-driven outbound workflows (AI SDRs, automated personalization, agent-based research).

• Bonus: Familiarity with MCP (Model Context Protocol) connectors or creating custom GTM integrations.

• Bonus: Background in fraud, compliance, or risk management industries.

🏝️ Benefits

• Equity options available.