Marketing Domain Expert – Subject Matter Expert

This is a fully remote position, open to applicants in United States.

📋 Description

• Workflow Definition: Establish essential marketing workflows, including campaign planning, audience segmentation, attribution modeling, media mix optimization, product positioning, and brand management.

• Evaluation Creation: Design realistic test cases and performance metrics to assess the effectiveness of AI systems in tasks such as creative ideation, market analysis, customer segmentation, and message optimization.

• Capability Assessment: Evaluate the model’s performance across various marketing functions, including consumer insights, content marketing, brand strategy, marketing analytics, and PR/crisis communication management.

• Data Curation & Annotation: Identify, enhance, and label high-quality marketing data (e.g., ad copy, campaign outcomes, brand assets) to train and refine AI models.

• Feedback & Iteration: Analyze AI outputs, provide organized feedback, and suggest enhancements to improve the model’s marketing reasoning, accuracy, and real-world applicability.

⛳️ Requirements

• A minimum of 5 years of professional experience in one or more of the following areas: Brand Strategy / Marketing Communications, Digital Marketing / Performance Marketing, Marketing Analytics / Attribution / Media Mix Modeling, Product Marketing or Go-to-Market Strategy, Market Research / Consumer Insights, Advertising.

• Practical experience in at least one of the following: prompt engineering or refinement of AI algorithms, development of rubrics and “golden responses,” LLM evaluation/quality frameworks, or financial analysis and decision-making using AI-driven tools.

• Demonstrated ability to convert intricate marketing concepts (e.g., attribution modeling, consumer psychology, pricing strategy) into structured frameworks and quantifiable steps.

• Strong analytical and strategic thinking abilities; comfortable handling both creative and data-driven marketing tasks.

• Exceptional communication skills in English to convey marketing concepts to both technical and non-technical audiences.

• High attention to detail, excellent organizational skills, and a comprehensive understanding of marketing best practices.

🏝️ Benefits

• Engagement Model: Freelancer / Independent Contractor