Vice President, B2B Audience Development

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement cohesive yet customized strategies for audience acquisition, engagement, and retention across our portfolio of over 30 B2B brands and more than 40 events.

• Collaborate closely with the VP of Content, journalists, and content creators.

• Oversee the integration of our marketing technology stack.

• Manage strategy, vendor relationships, and compliance for our print circulation portfolio.

• Directly supervise and mentor a high-performing team of 4 specialists.

• Effectively allocate and manage the audience development budget.

⛳️ Requirements

• 8+ years of progressive experience in B2B marketing, growth marketing, or audience development, demonstrating a successful track record in managing extensive, multi-brand portfolios and event audiences.

• Strong experience in direct collaboration with journalists, editors, and content creators.

• Proven expertise in mapping and managing data architecture.

• Comprehensive understanding of print circulation logistics, fulfillment operations, and subscriber lifecycle management, combined with a contemporary digital growth mindset.

• 3+ years of direct experience in people management.

• Exceptional capability to convert complex, multi-channel data sets into clear, actionable growth strategies.

🏝️ Benefits

• Remote work environment, with occasional travel necessary for company events and team meetings.

• Generous paid time off for vacation, sick leave, float days, and bereavement.

• Twelve paid holidays throughout the year.

• Comprehensive benefits package to address your health needs (medical, dental, vision, life, disability, and more).

• Fully paid medical leave after one year of service.

• Attractive 401(k) plan with matching contributions and immediate vesting.

• Mission-driven culture with an enthusiastic and professional team.

• Strong commitment to maintaining work-life balance.