UX Lead – Product, Growth

📋 Description

• Assume complete responsibility for the quality of UX, design, and user journeys throughout the product.

• Transform UX into a quantifiable growth strategy — enhancing activation, retention, and conversion rates directly.

• Collaborate closely with Product and Growth teams to design and optimize user funnels, onboarding processes, paywalls, and retention strategies.

• Evaluate and continually enhance the comprehensive user journey — from acquisition to long-term retention.

• Conduct independent analysis of product analytics — utilizing Mixpanel funnels, cohort analysis, retention curves, and drop-off patterns.

• Link UX decisions to business metrics — including activation rates, retention curves, LTV, and conversion rates.

• Establish hypotheses, experiments, and success criteria for each UX initiative.

• Utilize session recordings (Clarity, FullStory, Hotjar), heatmaps, and behavioral data to uncover friction points.

• Actively request and define new analytics instrumentation and reporting requirements in collaboration with the data team.

• Validate UX modifications through A/B testing (using GrowthBook or similar tools) — including hypothesis formulation, implementation, and result analysis.

• Develop, enforce, and evolve a clear and scalable design system (implemented directly in the frontend, rather than Figma-first).

• Guide and manage designers and frontend engineers involved in UI/UX projects — establishing the definition of completed work.

• Set the standards for visual and interaction quality across the product.

• Create a structured research practice — defining priorities, conducting interviews, surveys, and usability tests.

• Convert raw research findings into prioritized, actionable product decisions.

• Mentor and enhance the skills of the existing UX researcher on the team — providing structure, frameworks, and clear priorities.

⛳️ Requirements

• 5–8+ years of experience in UX, Product Design, or design leadership, preferably in D2C, SaaS, or consumer digital products.

• Strong, hands-on capability to analyze product data independently — you generate your own funnels without waiting for reports.

• Extensive experience with Mixpanel, GA4, Amplitude, or comparable product analytics tools.

• Familiarity with designing and executing A/B tests (using GrowthBook, Optimizely, or similar) from start to finish.

• Proven track record of driving measurable enhancements in retention, activation, or LTV.

• In-depth understanding of conversion funnels, retention loops, and user behavior at scale.

• Solid design background with a portfolio showcasing conversion-focused, data-validated work.

• Experience in leading or managing designers — providing direction, reviewing work, and enhancing team quality.

• Ability to establish and maintain a consistent, high-quality design system.

• Demonstrated skill in gathering qualitative and quantitative user insights.

• Experience in designing and conducting user interviews, surveys, and research frameworks.

• Must possess fluency in English.

🏝️ Benefits

• Remote Work Environment: Enjoy the freedom to work from anywhere at any time, fostering a healthy work-life balance.

• Unlimited PTO: Benefit from unlimited paid time off to recharge and prioritize your well-being, without the need to track days.

• Paid National Holidays: Take time to celebrate and relax on national holidays with paid time off to rejuvenate.

• Company-provided MacBook: Enhance productivity with high-quality Apple MacBooks supplied to all employees who require them.

• Flexible Independent Contractor Agreement: Enjoy the advantages of flexibility, autonomy, and entrepreneurial opportunities, including tax benefits, networking prospects, reduced employment obligations, and the freedom to work remotely.