US Consumer Marketing Director – Obesity and Related Conditions

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the formulation and implementation of the US consumer marketing strategy for MariTide.

• Establish the long-term consumer engagement vision encompassing digital, social, CRM, advocacy, experiential, and emerging channels.

• Offer strategic insights on media planning, channel investment choices, and major activations.

• Foster collaboration among commercial, medical, access, analytics, and corporate affairs teams.

• Develop the consumer marketing function and operational model essential for launch and sustained growth.

• Oversee campaign development, validation, production, launch, and optimization processes.

• Convert consumer insights into impactful positioning, messaging, and creative campaigns.

• Manage agency partnerships across creative, social, media, and production domains.

• Lead the creation of a distinctive consumer journey and engagement ecosystem.

• Drive integrated omnichannel initiatives across digital, social, CRM, website, video, influencer, and experiential platforms.

• Build and enhance a comprehensive consumer engagement ecosystem.

• Develop and implement a top-tier social media strategy.

• Identify and leverage key cultural moments and major opportunities.

• Advocate for innovative digital activations and data-informed personalization.

• Assess emerging platforms and technologies to stimulate growth and engagement.

• Construct and manage a high-performing consumer marketing organization.

• Recruit, nurture, mentor, and retain exceptional marketing talent.

• Set clear priorities, performance expectations, and development plans.

• Promote a culture of innovation, accountability, collaboration, and excellence.

• Mentor future leaders and establish succession plans.

• Define KPIs, measurement frameworks, and performance dashboards.

• Optimize campaigns utilizing analytics and consumer insights.

• Lead test-and-learn initiatives to enhance effectiveness and efficiency.

• Manage budgets and ensure effective resource distribution.

⛳️ Requirements

• Doctorate degree with 4 years of marketing or production experience OR Master’s degree with 7 years of marketing or production experience OR Bachelor’s degree with 9 years of marketing or production experience.

• Proven track record in developing and leading consumer marketing strategies for significant brands or launches.

• Extensive knowledge in direct-to-consumer marketing, digital engagement, and social media.

• Demonstrated experience in leading campaign development from insight generation through to production and optimization.

• Successful track record in building, leading, and developing high-performing marketing teams.

• Strong experience in managing agencies across creative, social, digital, media, and production partners.

• Experience with launches in biotechnology, pharmaceuticals, healthcare, consumer health, or other regulated sectors is preferred.

• Background in obesity, metabolic disease, or chronic disease is preferred.

• An MBA or advanced degree is preferred.

🏝️ Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision coverage.

• Life and disability insurance.

• Flexible spending accounts.

• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models where feasible.