SVP of Product, Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead Full-Funnel Media Strategy

• Collaborate with the team and leadership to take ownership of Pacvue’s AI product strategy encompassing retail media, sponsored ads, DSP products, offsite media, and comprehensive commerce media activation.

• Outline how Pacvue assists brands and agencies in transitioning from channel-specific execution to portfolio-level media decision-making across retailers, marketplaces, and media networks.

• Establish a clear roadmap for the media portfolio, detailing the integration of retail media and DSP capabilities with measurement, automation, AI, reporting, and broader platform workflows.

• Direct Product Vision and Business Impact

• Guide the product vision, prioritization, and execution for Pacvue’s Retail Media and new AI-driven DSP product areas while maintaining our focus on innovation.

• Collaborate closely with Engineering, AI, Product Growth, Product Operations, Sales, Customer Success, Marketing, and Partnerships to deliver commercially viable and scalable products.

• Influence product decisions across planning, activation, budget management, optimization, pacing, reporting, measurement, and cross-channel performance management.

• Connect product investments to measurable outcomes such as adoption, retention, revenue impact, customer satisfaction, workflow efficiency, and media performance.

• Collaborate Across AI and Product Growth

• With an AI-centric approach, work alongside AI teams to integrate intelligent recommendations, workflow automation, decision support, and optimization into Pacvue’s media products.

• Partner with Product Growth to enhance activation, adoption, usage depth, retention, packaging, and expansion efforts across the media portfolio.

• Ensure that new media capabilities are developed, embraced, comprehended, and linked to measurable customer value.

• Act as the Voice of the Customer

• Serve as an executive product advocate for strategic customers.

• Engage extensively with enterprise brands and agencies to grasp their media investment priorities, workflow gaps, and measurement requirements to formulate compelling and distinctive solutions that differentiate Pacvue from competitors.

• Convert customer feedback into roadmap priorities, product specifications, and strategic investments that enhance our core business and position it for future AI advancements.

• Build trust with customers through robust media expertise, product discernment, and a clear vision for the future of commerce media.

• Lead International Product Teams

• Direct, mentor, inspire, and expand international product teams accountable for crucial aspects of Pacvue’s media portfolio.

• Establish clear ownership, robust execution rhythms, and consistent alignment across regions, time zones, and functions.

• Ensure that the global product strategy is shaped by regional customer needs, market dynamics, and the unique aspects of the retailer ecosystem.

• Represent Pacvue Externally

• Serve as a senior market-facing representative for Pacvue regarding retail media, commerce media, DSP activation, measurement, and AI-driven optimization.

• Support customer advisory boards, executive briefings, strategic partnerships, industry events, and thought leadership initiatives.

⛳️ Requirements

• Over 15 years of experience in product leadership, retail media, commerce media, ad tech, programmatic, or enterprise media platforms, with direct, hands-on experience in spearheading AI innovation.

• Profound understanding of how brands and agencies plan, implement, measure, and optimize media investments.

• Experience with retail media networks, sponsored ads, DSPs, programmatic media, marketplace advertising, or full-funnel media activation.

• Strong executive presence in customer-facing roles, with experience engaging senior stakeholders from brands, agencies, or retailers.

• Proven track record in leading distributed or international product teams, capable of creating alignment and executing across various time zones, cultures, markets, and functions.

• Commercial instincts with the ability to support sales, renewals, expansions, and strategic customer growth.

• Experience collaborating with AI, Data Science, Product Growth, and GTM teams to drive adoption, automation, optimization, and measurable customer outcomes.

• Capability to effectively partner with Engineering and Data Science on complex platform, automation, measurement, and optimization challenges.

• Exceptional communication skills with the ability to translate complex product and market topics into clear strategic narratives.

• Familiarity with platforms like Amazon Ads, Walmart Connect, Target Roundel, Instacart Ads, Criteo, The Trade Desk, Amazon DSP, AMC, clean rooms, or similar commerce media ecosystems.

• Experience with incrementality, attribution, MMM, budget optimization, or closed-loop media optimization.

• History of scaling a strategic product portfolio from initial traction to enterprise-level adoption.

🏝️ Benefits

• Flexible Paid Time Off

• Paid Holidays and Floating Holidays

• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance, and Pet Insurance

• 401k with Employer Match

• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization

• Paid Parental Leave

• Company-subsidized membership to Wellhub and Peloton

• Fertility and family-building support through Carrot