SVP, Marketing & Ecommerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a senior advocate and business owner across five functional teams, ensuring that each has the strategic guidance, mentorship, resources, and visibility necessary for optimal performance.

• Design and continuously refine Caraway’s marketing strategy, ensuring the organization is structured to facilitate rapid growth across DTC, Marketplace, Retail, International, and emerging markets & channels.

• Collaborate with the Chief Strategy & Commercial Officer to establish and implement a cohesive omnichannel growth strategy across DTC, Marketplace, and Retail, ensuring that Marketing plays a crucial role in sell-through, brand visibility, and a seamless customer experience at every touchpoint.

• Serve as a vital strategic thought partner to the CEO and Leadership team, influencing company priorities and long-term brand and growth positioning with a balance of creative ambition and commercial discipline.

• Provide a cross-functional perspective in every leadership discussion, challenging assumptions, connecting insights across the business, and steering the team towards improved, expedited decisions.

• Work closely with the VP of Creative on the comprehensive marketing calendar: key product moments, campaign scheduling, promotional events, and seasonal planning integrated across all platforms.

• Promote tight alignment, clear accountability, and effective execution among internal teams and external partners, agencies, and vendors.

• Manage Caraway’s substantial marketing budget with strategic vision and financial discipline to achieve significant returns, understanding when to invest, when to scale back, and how each dollar relates to business outcomes.

• Supervise Caraway's ecommerce strategies for DTC and Marketplace, ensuring both channels are growing, differentiated, and meeting commercial objectives within the broader omnichannel business.

• Establish the measurement framework for the marketing organization, ensuring that every function has defined KPIs, reliable data, and the analytical infrastructure necessary for prompt and informed decision-making.

⛳️ Requirements

• Over 10 years of relevant marketing and ecommerce experience, with at least 5 years in a senior leadership position; DTC/e-commerce experience is essential, and CPG experience is a strong plus.

• Proven experience managing eight or nine-figure marketing budgets and accountability for revenue, contribution margin, EBITDA, and efficiency-related KPIs.

• Experience in building and scaling an omnichannel business across DTC, Marketplace, and Retail, including supporting or leading the establishment of physical retail locations.

• A proven history of developing brands that resonate and performance-driven growth engines. You’ve successfully achieved this at scale and know what excellence looks like.

• Highly knowledgeable in the modern DTC marketing stack, from paid social and email to site optimization and analytics, with the technical proficiency to lead teams, question assumptions, and make informed investment decisions.

• Demonstrated capability to design GTM processes across cross-functional teams, creating launch strategies that ensure strong initial performance and sustained strategies that drive growth, retention, and category penetration over time.

• Proven track record as a people leader who cultivates and develops high-performing, multi-functional marketing teams.

• Strong instincts for upper funnel marketing and a clear perspective on market positioning, understanding what resonates with customers and why, and how to build brand equity that lower funnel captures.

• A highly collaborative and proactive communicator who keeps leadership updated, manages competing priorities, and drives decisions with clarity and conviction.

• Entrepreneurial mindset, comfortable with ambiguity, and deeply aligned with Caraway's values and commitment to home, design, and a non-toxic lifestyle.

🏝️ Benefits

• Equity: We believe in our product and the limitless potential of our business. You are a valuable asset to Caraway’s success, and we believe you should be rewarded accordingly.

• 401k: A 3% company match to assist you in planning for your future.

• Benefits: Comprehensive medical, dental, and vision coverage options with generous employer contributions, along with access to FSA/HSA/Dependent Care FSAs.

• Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody.

• A Setup that works for you: Whether you prefer a MacBook or a PC, we’ve got you covered. Just let us know your preference, and we’ll equip your home office!

• Elevate your Workspace: Annual reimbursements to enhance your workspace, from standing desks to desktop plants, we've got you covered!

• Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy the flexibility when you need it most.

• Coworking Reimbursement: Need a change of scenery? Monthly reimbursements to work from anywhere, whether it's day passes or monthly memberships, the world is your office.

• Events + Swag: Connection is paramount (even in our fully remote environment). We host monthly virtual events, company-wide offsites, and numerous opportunities for new Caraway swag!

• Leveling Up with Caraway: Along with exciting daily work opportunities, we offer annual reimbursements to full-time employees to support their professional development goals!

• #AwayFromCaraway: We believe that happy, healthy individuals perform better. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days.

• Wellness Reimbursement: Monthly reimbursements to help you stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to define their wellness.

• Employee Discount: We provide a discount on all Caraway Home products so you can continue enhancing your kitchen and home life.

• Home Upgrade(s): Complimentary products as a new hire, plus ongoing opportunities to expand your Caraway Home collection.