Strategist, Strategic, Creative

This is a fully remote position, open to applicants in New Jersey, +1 more state.

📋 Description

• Oversee the complete development of platform-native campaign strategies from initial pitch to post-campaign analysis.

• Create audience profiles, establish creator casting criteria, determine content formats, messaging, and performance KPIs.

• Collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development teams.

• Draft strategic briefs and presentations for both clients and creators.

• Define and enhance measurement frameworks utilizing CPV, ER, and platform-specific KPIs.

• Leverage first-party, platform, and audience data for targeted efforts, creative direction, and optimization strategies.

• Conduct cultural listening, perform market research, and monitor trends within the beauty category across platforms.

• Convert emerging insights into innovative campaign concepts and brand opportunities.

• Contribute trend analyses and perspectives to new business presentations, pitches, and proposals.

• Deliver strategic recommendations during client calls and clarify campaign decisions.

• Address client briefs and adapt campaign strategies based on feedback received.

• Act as the strategic lead for the client portfolio, fostering value-driven client relationships.

⛳️ Requirements

• 4–6 years of experience in strategy, planning, insights, or branded content, preferably within a creator, beauty, or social-first brand.

• Experience in implementing or utilizing AI tools within workflows.

• Extensive knowledge of platform behaviors, content formats, and the creator economy, particularly on TikTok, Instagram, and YouTube.

• Profound understanding of TikTok culture, trend cycles, and audience behavior specific to the platform.

• Ability to translate brand identities into genuine, attention-grabbing creator content.

• Proficient in working with performance metrics, audience data, and platform insights.

• Skilled in structuring frameworks, making data actionable, and clearly presenting performance narratives.

• Excellent brief-writing, storytelling, and presentation capabilities.

• Strong client engagement skills, with the ability to articulate ideas confidently and drive strategies forward.

• Genuine passion for beauty, social culture, and creator content.

• Experience in engaging creators from macro to micro levels while understanding various creator verticals.

• Based in the United States, with an emphasis on the US East Coast and other specified locations.

🏝️ Benefits

• Remote-first work arrangement, allowing flexibility to excel wherever you work best.

• 25 days of paid time off (PTO) plus bank holidays.

• 4 company-wide days off known as Kyra Days.

• 3 wellness days each year.

• Paid sick leave annually.

• Annual Learning & Development budget to support your growth.

• Participation in an annual bonus scheme.

• Healthcare coverage for team members based in the US.