Storytelling Associate – Social Media Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Design at Scale Utilizing AI

• Leverage Canva AI — including Magic Design, Magic Write, text-to-image, and Brand Kit — to efficiently create on-brand graphics, carousels, educational posts, and campaign assets, surpassing traditional design workflows.

• Develop and uphold a Canva Brand Kit for Genesis to ensure every visual asset — from Instagram Stories to LinkedIn headers — maintains consistency, professionalism, and is easily reproducible.

• Use Adobe Firefly and Adobe Express for AI-generated imagery, text effects, and quick asset creation without requiring a full Creative Cloud subscription or a dedicated designer.

• Implement Figma AI for content templates, visual systems, and design specifications that ensure brand coherence across all platforms and formats.

• Build and Design With AI

• Utilize Replit AI to design and prototype lightweight web-based content assets — including custom landing pages for campaigns, interactive patient education tools, shareable microsites, and branded digital experiences — without the need for a dedicated developer or agency.

• Create simple branded web assets that extend beyond social media feeds: a “meet the surgeons” page, a campaign hub, a patient story gallery — elements that broaden the Genesis content universe beyond Instagram and TikTok.

• Produce and Edit Video Using AI

• Employ CapCut AI for quick short-form video editing, automatic captions, and formats tailored for TikTok and Reels.

• Use Runway for AI video generation, background removal, and visual effects that enhance raw clinical footage.

• Leverage HeyGen or Descript for AI voiceovers, talking-head video creation, and transcript-based editing that transforms lengthy surgeon interviews into easily digestible clips.

• Apply Opus Clip or similar tools to automatically identify standout moments from long-form content and convert them into short-form clips.

• Own the Channel Strategy

• Manage Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn with a definitive, platform-specific growth strategy for each channel.

• Utilize AI scheduling and analytics tools — such as Buffer AI, Later, or Metricool — to optimize posting strategies intelligently rather than just increasing frequency.

• Understand the nuances of what works on TikTok compared to Reels or Shorts — and tailor content accordingly.

• Build Repeatable Systems

• Create AI-assisted production workflows to ensure the content operation scales alongside the practice.

• Develop template libraries, prompt libraries, and editorial calendars that facilitate the consistent production of exceptional content — not just sporadic creations.

• Monitor analytics to identify what’s effective and continually refine your approach.

• Engage the Community

• Interact with comments, cultivate a following, and position Genesis as a brand that resonates with the Chicago audience.

• Consistently experiment with new tools, formats, and trends; if you have a proposal, we want to hear it.

⛳️ Requirements

• You are at the beginning of your career yet stand out in two key areas: you grasp how content spreads across the internet and have already integrated AI tools into your creative process.

• You have created videos that captured viewers' attention.

• You have designed graphics that have been widely shared.

• You possess a distinct point of view.

• And you know how to leverage AI to amplify that perspective.

• You are well-versed in the AI creative stack. Tools like Canva AI, Replit, Runway, CapCut AI, Descript, and Adobe Firefly are part of your regular toolkit.

• You understand the strengths and limitations of each tool and are eager to explore what’s next.

• You can construct lightweight web assets. With Replit AI, you can quickly develop a straightforward campaign page, a branded microsite, or a patient story hub — and you have previous experience doing so.

• You have platform fluency that goes beyond mere familiarity. You think in terms of hooks, retention curves, algorithmic triggers, and optimal timing — these concepts are integral to your thought process.

• You are a systems builder. You don’t just create outstanding content once; you establish workflows that ensure its reproducibility. AI tools serve as your infrastructure, not just novelties.

• You possess a strong desire to succeed. This is a foundational opportunity to cultivate a genuine audience for a brand that truly deserves one, utilizing a creative toolkit that many healthcare brands have yet to fully explore.

🏝️ Benefits

• Competitive salary for an entry-level content position.

• Genuine creative freedom — no generic health advice, no lengthy approval processes.

• Access to a clinical environment that most content creators will never experience.

• Subscriptions and funding for the AI tools necessary to perform your role effectively.

• A brand with a meaningful mission that makes the content impactful.

• Opportunities for growth as the practice and Foundation expand.