Staff Product Designer

This is a fully remote position, open to applicants in United States.

📋 Description

• Define User Personas & Value Propositions: Identify and develop unique user personas through firsthand research insights. Discover the distinct barriers and essential value propositions that resonate most effectively with each persona, ensuring our messaging directly addresses their specific needs.

• Design Persona-Centric Journeys: Lead multiple initiatives by outlining customized end-to-end enrollment processes. Create targeted experiences that revolve around the defined value propositions of your personas to facilitate a smooth, persuasive transition from initial program awareness to active involvement.

• Drive Holistic Service Design: Extend beyond isolated digital elements to manage the entire physical and digital ecosystem. Create interconnected touchpoints that assist members in tracking their health kit shipment, navigating the physical unboxing experience, pairing their hardware sensors, and scheduling their initial virtual appointment with the Twin Health care team.

• Develop Engaging, High-Quality Visuals: Create stunning websites, landing pages, and enrollment materials that captivate members and effectively convey our value. Maintaining high visual standards is crucial for building trust, and you must balance this premium consumer-facing aesthetic with swift execution.

• Navigate Complex Cross-Functional Dynamics: Function effectively in fast-paced, ambiguous settings. Collaborate closely with marketing, hardware/logistics, and clinical operations to ensure the physical aspects of unboxing and hardware setup align seamlessly with the digital user experience.

• Influence Across Teams Without Authority: Foster a unified, user-focused approach among product, engineering, and client-facing teams. Clearly communicate your research-informed design rationale and unite diverse groups around a common vision for an exceptional onboarding experience.

• Additional responsibilities as assigned.

⛳️ Requirements

• 8+ years of experience in UX/product design.

• Your portfolio must exemplify both exceptional visual quality (consumer-facing or marketing-oriented design) and intricate, multi-touchpoint journey mapping, demonstrating how you integrate digital and physical interactions.

• Bachelor’s degree in design, service design, HCI, or a related discipline.

• Proven track record in conducting user research, defining actionable personas, and successfully translating strategic insights into tailored, high-converting product flows.

• Demonstrated experience in designing intricate consumer enrollment processes, digital healthcare journeys, or premium e-commerce/unboxing experiences. You understand how to leverage design to promote adoption and establish user habits from day one.

• Extensive knowledge of responsive web and native mobile design patterns. You are adept at navigating the limitations of various platforms and bridging the gap between UI flows and real-world actions (such as connecting Bluetooth sensors).

• Experience in designing for hardware-software integrations or complex logistical processes (e.g., shipping tracking, appointment scheduling) is a notable advantage. You can communicate effectively with engineering regarding technical capabilities and data flows.

• Exceptional verbal, written, and visual communication abilities. You can present a concept, justify a complex product decision, and craft persuasive, engaging UI copy tailored to different personas, driving enrollment and minimizing drop-off.

• This is a remote position based in the U.S. Applicants must have authorization to work for any employer in the U.S.

🏝️ Benefits

• A competitive compensation package aligned with leading technology firms.

• A remote and accomplished global team.

• Opportunity for equity participation.

• Unlimited vacation with manager approval.

• 16 weeks of fully paid parental leave for delivering parents; 8 weeks of fully paid parental leave for non-delivering parents.

• 100% employer-sponsored healthcare, dental, and vision coverage for you, and 80% coverage for your family; options for Health Savings Account and Flexible Spending Account.

• 401k retirement savings plan.