Staff Brand Designer

This is a fully remote position, open to applicants in United States.

📋 Description

• Consider webflow.com as the primary touchpoint for brand interaction, crafting it as an immersive experience rather than merely a collection of sections.

• Influence the pacing, narrative, and flow throughout a visitor's journey, rather than focusing solely on the layout of individual pages.

• Convey the brand's essence through behaviors—typography, motion, interaction, and states—not just through static appearances.

• Expand the brand system into web-native patterns and components that other designers and marketers can utilize independently.

• Seamlessly integrate design and development, managing the entire process from brand concept to published page without transitions.

• Serve as the main technical steward of Webflow's marketing landscape, encompassing CMS architecture, component systems, and publishing workflows.

• Leverage Webflow as our most advanced customer, ensuring the site exemplifies the platform's capabilities rather than serving as an outlier.

• Uphold high standards for brand representation and technical implementation simultaneously, recognizing when these aspects may conflict.

• Make architectural decisions that balance ambition with performance, scalability, and future maintenance costs.

• Deliver launches, campaign pages, and fixes with efficiency and precision under tight deadlines, including critical events like Webflow Conf, while ensuring ongoing commitments to performance, accessibility, and SEO health.

• Apply the same high standards to work beyond websites, including campaign systems, conference settings, editorial content, film, and brand representation within products.

• Design for consistency across various platforms, ensuring that an idea initiated on the website remains coherent in presentations, videos, or physical environments.

• Collaborate openly using AI-assisted design and development, generative code, and agentic build tools, while refining what meets quality standards.

• Investigate advanced and pre-release platform features and launch them ahead of competitors.

• Work alongside Brand Studio, Product Marketing, Growth, Legal, and Events to execute campaigns and launches without compromising the website's integrity.

• Guide designers and marketers through collaboration, feedback, and the systems and frameworks you establish for their success.

⛳️ Requirements

• BS/BA degree or equivalent experience.

• Over 8 years of experience in brand design and web design or development, showcasing expertise in both areas.

• Proven experience in designing marketing websites as a key representation of a brand—focusing on narrative, flow, and interaction throughout the user journey, rather than isolated page designs.

• Extensive, demonstrable expertise in Webflow, including intricate CMS structures, components, interactions, performance optimization, and system-level thinking.

• Experience contributing to brand initiatives beyond websites—such as campaigns, environments, editorial content, motion graphics, or product interfaces—with an understanding of how brand systems adapt in different contexts.

• Proficiency in AI: you are actively employing AI and agentic tools in real production environments and can demonstrate what you've created, discarded, and the rationale behind those decisions.

• Comfortable with coding: you can read HTML and CSS fluently, adapt JavaScript, and navigate builds beyond visual editors. Formal development experience is not necessary.

• A portfolio that showcases both identity-level craftsmanship and high-traffic sites that you can discuss at an architectural level.

🏝️ Benefits

• Ownership in what you contribute to building.

• Comprehensive health coverage that genuinely supports you.

• Assistance for all stages of family life.

• Time off that truly allows you to disconnect.

• Holistic wellness support.

• Investment in your future.

• Flexible monthly stipends to accommodate your lifestyle.

• Bonuses for collaborative achievements.