Social Media Strategist – Organic Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee the development of Channel Strategy.

• Define and manage the comprehensive Facebook strategy across all markets, ensuring alignment with local teams.

• Convert business objectives into actionable OKRs and initiatives.

• Stay updated on platform trends, new features, and consistently test innovative growth strategies.

• Establish global channel KPIs in collaboration with data and analytics teams; ensure markets are aligned and capable of accurately reviewing reports.

• Transform data insights into actionable recommendations at the channel level.

• Serve as the primary owner of Facebook, creating guidelines and best practices for consistent execution across markets.

• Maintain brand consistency while allowing for market-level flexibility.

• Act as the sole point of contact for all Facebook-related inquiries (e.g., bugs, content flagging, support communication).

• Organize regular cross-market meetings to evaluate performance, align on strategic decisions, share insights, and discuss platform updates.

• Conduct strategic reviews on Facebook with market social managers/leads to enhance performance and define subsequent action items (monthly meetings).

• Foster two-way knowledge sharing between global and market teams to enhance scalability.

• Provide strategic input for creative and copy direction for campaigns to ensure alignment with channel and business objectives.

• Assess and recommend platform innovations or third-party tools that could improve channel performance.

⛳️ Requirements

• Minimum of 3 years of experience in posting and driving organic reach on Facebook.

• Ability to lead in a matrix structure without direct disciplinary authority.

• Strong analytical skills (experience with Google Analytics, Excel, CSV, Lookerstudio).

• Familiarity with popular social media tools is a plus (e.g., Meta Business Suite, Fanpagekarma).

• High affinity for social media and a keen interest in its dynamics.

• Excellent communication skills and a genuine team player.

• Proactive and hands-on approach, with strong problem-solving abilities.

• Very good proficiency in English, both written and spoken.

🏝️ Benefits

• Flexible working hours.

• Remote-first company with the option to work abroad for up to 181 days.

• A MacBook (also for personal use) and all necessary equipment, including dedicated remote IT support.

• Monthly home office allowance of €50.

• Monthly tax-free cash card of €50.

• Urban Sport Club Membership.

• Mental health impulse sessions and relaxation sessions.

• Two volunteering days for a charitable organization.

• Training budget available for your personal development.

• Opportunity to participate in the pirates pension scheme.

• Savings through corporate discounts from brands such as Adidas, LG, Bosch, Apple, and others.

• Access to various benefits through the Travel Industry Card.

• Visit our charming office in Berlin Mitte whenever you wish.

• Participate in business summits and memorable team events.

• Experience a unique and open company culture where sharing ideas is fundamental to our operations.