Social Media Manager – Beauty Industry

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Develop and manage a social content engine that consistently enhances reach, engagement, and brand trust across key platforms (e.g., Instagram, TikTok, YouTube Shorts).

• Design and oversee a clear, feasible content calendar that aligns launches, promotions, and evergreen storytelling.

• Craft impactful captions, hooks, and community prompts that resonate with the brand voice and inspire action.

• Publish, schedule, and optimize content (format, timing, hashtags/SEO, trends) informed by data analytics.

• Oversee community management: respond warmly and accurately, escalate issues when necessary, and transform comments/DMs into actionable insights.

• Collaborate with creators/influencers and UGC contributors to source, brief, and repurpose content (ensuring usage rights are tracked and organized).

• Monitor performance weekly (growth, engagement, CTR, saves, watch time) and translate findings into actionable recommendations.

• Work cohesively with designers, editors, and marketing leads to deliver content on schedule without compromising quality.

• Stay updated on platform changes and beauty content trends, rapidly test concepts, and report on findings.

⛳️ Requirements

• **Must-Have:**

• 5+ years of hands-on social media management experience for a consumer brand (preferably in beauty, skincare, haircare, wellness, or lifestyle).

• Demonstrated ability to create platform-native content that achieves results (you can articulate why a post was effective, not just that it was).

• Excellent writing skills with a keen eye for tone, clarity, and brand consistency.

• Proficiency in using social scheduling and analytics tools (native analytics is acceptable; familiarity with Sprout/Later/Hootsuite is a bonus).

• Experience in building and maintaining a content calendar while meeting publishing deadlines in a remote work environment.

• Strong communication skills and reliability in a fully remote setting.

• Ownership mentality: you proactively follow through, identify gaps early, and keep tasks progressing without needing reminders.

• **Nice to Have:**

• Experience in the beauty industry (products, ingredients, routines, launches, creator culture) with a strong intuition for audience trust.

• Basic short-form editing skills (CapCut, Premiere Rush, or similar) and comfort in directing straightforward UGC edits.

• Experience in supporting product launches, promotions, and social commerce (Shop links, landing pages, UTM tracking).

• Experience in collaborating with influencers/creators, including brief writing and tracking usage rights.

• Light coordination of paid social boosting (collaborating with a performance marketer and sharing creative insights).

🏝️ Benefits

• Access to a **$200K+ perk marketplace** featuring discounts on over 150 services.

• Option to **withdraw up to 50% of approved earnings** before payday.