Social Media Manager

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Take ownership of and implement the club's organic social media strategy across TikTok, Instagram, Facebook, X, and YouTube.

• Create and manage content calendars that align with match schedules, transfer windows, club announcements, sponsorship initiatives, and essential campaigns.

• Foster growth in followers, engagement, impressions, and overall audience reach.

• Recognize emerging platform opportunities, innovative content formats, and effective growth strategies.

• Convert business and brand goals into impactful social content initiatives.

• Generate and publish a high volume of platform-specific content across various social media channels.

• Repurpose material from club assets, media partners, creators, and user-generated content.

• Develop compelling short-form and long-form content tailored for each platform.

• Independently edit video content and modify creative assets for diverse audiences and formats.

• Ensure consistency in visual identity, storytelling, and brand representation.

• Engage actively with supporters and followers across all primary social media platforms.

• Monitor comments, direct messages, audience sentiment, and community discussions.

• Cultivate meaningful interactions and enhance relationships with supporters.

• Appropriately escalate reputation risks, audience concerns, and critical feedback.

• Contribute to building a highly engaged and globally connected football community.

• Oversee social media activities on match days throughout the season.

• Publish real-time content, including highlights, reactions, results updates, and behind-the-scenes insights.

• Collaborate with internal media teams and stakeholders to guarantee timely content delivery.

• Maintain high-quality engagement and storytelling during live sporting events.

• Track and evaluate key performance metrics such as reach, engagement, impressions, video views, and follower growth.

• Generate regular performance reports and strategic recommendations.

• Identify content gaps, growth opportunities, and areas for enhancement.

• Utilize platform insights and audience data to optimize future content performance.

• Continuously refine social media strategies in response to evolving trends and results.

• Collaborate closely with the Director of Communications, club leadership, media teams, creative partners, and other essential stakeholders to implement the club's digital growth strategy and enhance its global presence.

⛳️ Requirements

• Over 4 years of experience managing social media accounts for brands, sports organizations, media companies, entertainment firms, or similar high-growth consumer-facing environments.

• In-depth understanding of TikTok, Instagram, Facebook, X, and YouTube, including platform algorithms, audience behaviors, and content best practices.

• Extensive experience in creating, editing, and publishing both short-form and long-form video content.

• Proven success in organically growing social media audiences and enhancing engagement metrics.

• Strong capability to craft compelling narratives, devise engaging content concepts, and adjust messaging across various platforms.

• Experience in engaging online communities, managing audience interactions, and fostering brand loyalty through social media.

• Exceptional written communication and storytelling skills with a keen eye for detail.

• Ability to work independently, prioritize multiple tasks, and deliver consistently without heavy supervision.

• Comfort in a fast-paced environment with shifting priorities and ambitious growth targets.

• Willingness to assist with match-day coverage, including evenings and weekends as necessary.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Dynamic and inclusive work environment.

• Access to club events and activities.