Social Media Manager

This is a fully remote position, open to applicants in California, +9 more states.

📋 Description

• Develop, manage, and enhance Huckleberry's social media strategy across essential platforms, focusing on platform-specific intent, content philosophy, audience growth, and channel prioritization.

• Create and oversee a content strategy aligned with business goals—not solely based on trends, but aimed at fostering enduring relevance and community engagement with parents.

• Spearhead the creative process, whether by guiding others or through your own hands-on execution.

• Direct the development of the social calendar, content planning, and publishing on both existing and emerging platforms.

• Take ownership of the brand voice in comments, direct messages, and community spaces; establish systems and routines to ensure scalability.

• Design and uphold a KPI framework and feedback mechanism that links social performance to broader brand and business outcomes; present insights to stakeholders.

• Remain informed about the changing social landscape, not to pursue virality, but to provide Huckleberry with a thoughtful, strategic perspective on engagement and presence.

• Collaborate with brand, product, and growth teams to weave social media into larger campaigns and product marketing initiatives while contributing to overall brand-building efforts.

⛳️ Requirements

• 5–8 years of experience in social media or brand marketing, with progressively greater responsibility for strategy.

• A portfolio showcasing both creative ingenuity and strategic organization—you can craft an engaging caption as well as a detailed quarterly content brief.

• Extensive knowledge across Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including the unique algorithms, cultures, and content norms of each platform.

• Proficient in utilizing data to formulate hypotheses rather than simply reporting on results; you understand what metrics to track, their significance, and how to communicate findings clearly.

• Experience within consumer, lifestyle, wellness, parenting, or family-oriented brand environments.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work arrangements and a supportive work-life balance.

• Opportunities for professional development and career growth.

• A vibrant and inclusive company culture.