Social Media Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Focus on understanding the brand, platforms, and workflows while assisting in content creation, publishing, and community engagement. Develop a solid grasp of social performance, objectives, and how social media contributes to the overall business.

• Take charge of the daily execution for one or more channels, including publishing, community management, and performance tracking. Start bringing forth content ideas and insights that enhance engagement and consistency across platforms.

• Act as a reliable owner of social channels, steering content planning, execution, and reporting with minimal supervision. Utilize performance insights to suggest optimizations and support scalable growth of the social media strategy.

⛳️ Requirements

• Platform Expertise Deep: Proven understanding of major social media platforms and their unique characteristics, including proficiency in formats, algorithms, audience behavior, best practices, and emerging trends relevant to each channel.

• Creative Storytelling: Proficient in creating captivating, on-brand content that resonates with diverse audiences. This entails crafting compelling copy, shaping narratives, and collaborating on visuals that feel native to each platform.

• Content Planning & Execution: Excellent organizational skills for managing content calendars, production timelines, approvals, and publishing. Ensures consistency, quality, and speed without compromising creativity.

• Community Management: Capable of building and nurturing an online community through active engagement. This includes responding to comments and messages, moderating discussions, and representing the brand with empathy, clarity, and professionalism.

• Analytical & Reporting: Comfortable with data and performance metrics. Capable of tracking results, analyzing trends, reporting on outcomes, and translating insights into actionable improvements for future content and campaigns.

• Ownership & Initiative: Takes responsibility for results and actively identifies opportunities to enhance, experiment, and scale. Especially important in growing teams or pioneering roles.

• Adaptability & Trend Awareness: Remains informed in a rapidly changing social landscape. Quickly adjusts strategies based on new features, cultural moments, audience feedback, and performance insights.

🏝️ Benefits

• Flexible PTO: We truly mean it, along with 11 company holidays.

• Fully-paid health benefits plan for employees: including Medical, Dental, Vision, and an HSA match.

• Family Leave: All employees are entitled to 12 weeks of 100% paid parental leave. Birthing parents can avail an additional 6-8 weeks for physical recovery.

• Fertility & Family Benefits: We have partnered with Maven, a comprehensive digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit for eligible adoption, surrogacy, or fertility expenses.

• Spring Health: Offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools tailored to individual needs.

• Caregiver Support: We have partnered with Cariloop to offer caregiver support to our employees.

• Carta Tax Advisor: Employees receive one-on-one sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general inquiries.

• ERGs: We want all employees to thrive and feel a sense of belonging at Flock. We currently offer four ERGs - Women of Flock, Flock Proud, LEOs, and Melanin Motion. If you're interested in speaking with a representative from any of these, please inform your recruiter.

• WFH Stipend: $150 per month to assist with work-from-home expenses.

• Productivity Stipend: $250 per year to spend on Audible, Calm, Masterclass, Duolingo, Grammarly, and much more.

• Home Office Stipend: A one-time $750 contribution to help you create your ideal office.