Social Media Manager

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Create a proactive social media content calendar in alignment with the overall content strategy, key themes, and audience insights.

• Craft compelling copy tailored for each platform and adapt existing content to meet the unique parameters and considerations of social media.

• Keep an eye on news and trends within and beyond the industry and capitalize on emerging opportunities.

• Lead the drafting and refining of posts and social media-related content from internal stakeholders on an as-needed basis.

• Oversee advertising campaigns on social media platforms, including monitoring, making in-platform adjustments, maintenance, and reporting.

• Handle both inbound and outbound communication with customers, prospects, and stakeholders via social media.

• Continuously monitor, collect, analyze, and report relevant data concerning social media accounts and initiatives.

• Remain updated on the latest shifts in the social media landscape, tools, and algorithm changes.

• Coordinate day-to-day activities related to influencer partnerships.

• Stay connected with the integrated Connect for Health Colorado communications campaigns and contribute ideas for effectively delivering important messages in a social media-friendly manner.

• Track feedback trends from service conversations and public engagement to share insights with departments across the organization.

• Develop and enhance social media processes.

• Provide input concerning social media strategies and policies.

• Participate in stakeholder meetings to support coordinated messaging and engagement efforts.

• Execute other duties as required in alignment with departmental and organizational priorities.

⛳️ Requirements

• Must be a resident of Colorado.

• Bachelor’s degree in marketing, journalism, public relations, communications, or a related discipline.

• 3–5 years of experience in marketing, public relations, communications, or a similar field.

• Prior experience managing or working with social media platforms is preferred.

• Proficiency in crafting engaging, concise text for social media posts.

• Ability to edit and refine content to ensure usability and engagement across different social platforms.

• Strong aptitude for interpreting data and applying it to strategies and execution.

• Excellent project management skills and instincts.

• Capacity to translate complex information (policy, technical, regulatory) into clear, accurate, and customer-friendly language.

• Skilled at juggling multiple projects simultaneously, including prioritizing intake, tracking timelines, and coordinating with cross-functional teams.

• Comfortable working under pressure and adapting swiftly to changing priorities.

• Experience collaborating with a diverse range of internal stakeholders.

• Ability to edit video content for various social platforms is preferred but not mandatory.

• Familiarity with health insurance, the Affordable Care Act, state-based health insurance marketplaces, or the healthcare industry is strongly preferred but not required.

• Bilingual skills (Spanish) are strongly preferred but not required.

• Experience using social media-focused tools (e.g., Sprout Social, Hootsuite) or other monitoring/reporting/scheduling platforms (e.g., Brandwatch) is preferred but not required.

🏝️ Benefits

• Employees receive a comprehensive benefits package.

• Options are available to customize a package that best meets individual needs.

• Eligibility to participate in the organization’s 403(b) retirement plan.

• Paid time off.

• Short- and long-term disability coverage.

• Life insurance.