Social Media, Influencer Marketing Specialist

This is a fully remote position, open to applicants in Romania.

📋 Description

• Develop and execute the Organic Social Media Marketing Strategy while enhancing existing processes to align with business objectives.

• Design compelling social programs, both editorial and promotional, that reflect a unified perspective and brand voice to foster community growth and engagement.

• Oversee the creation, curation, and copywriting of content for daily posts.

• Utilize basic design skills using Adobe and/or Canva.

• Participate in photoshoots and travel as necessary to produce unique social content and facilitate influencer collaborations.

• Represent SmartBuyGlasses at influencer events and brand booths throughout Europe alongside our senior team.

• Manage the daily operations of social media channels, including scheduling across all platforms, engaging with the community, and handling direct messages.

• Supervise any outsourced assistance with channel management.

• Create and maintain social media content calendars for Facebook, Pinterest, Instagram, YouTube, and TikTok.

• Coordinate the creation of assets, including copy, graphics, infographics, and videos for social platforms (both organic and paid), in collaboration with the internal creative team and freelancers.

• Regularly monitor performance analytics and conduct competitive benchmarking.

• Assess the effectiveness of strategies and creative content, providing recommendations for ongoing improvement.

• Stay updated on trends in influencer marketing, including channel algorithms, platform updates, legal requirements, and changes within the influencer community.

• Generate innovative and creative ideas for influencer campaigns.

• Develop impactful influencer campaigns.

• Lead a team of specialists to audit and reach out to influencers, as well as negotiate and brief them to create compelling content.

• Analyze data from multiple sources, identify gaps in the influencer marketing process, and collaborate with marketing teams to address these issues.

• Achieve influencer strategy objectives and optimize commercial opportunities through clear analysis and reporting.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in social media and influencer marketing within a consumer, fashion, lifestyle, or e-commerce brand.

• Alignment with our company's five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• Possess a growth mindset; you deliver daily, test rapidly, eliminate what isn’t effective, and act without waiting for permission.

• A proven history of scaling branded social channels (provide named examples and specific results).

• Familiarity with current influencer rates, contract standards, and FTC/ASA disclosure guidelines.

• A solid understanding of social and content performance metrics, distinguishing between vanity and commercial metrics.

• Strong proficiency in written and verbal English, with a creative copy instinct.

• Experience with Canva, Adobe, CapCut, or basic video editing tools.

• A natural storyteller, thinking in terms of hooks, formats, and emotional triggers.

• Collaborative yet capable of working independently in a fast-paced, deadline-oriented environment.

🏝️ Benefits

• Monthly bonuses linked to performance and commercial achievements.

• Flexible holiday policy and autonomy over your schedule.

• A complimentary pair of designer eyewear of your choice for each anniversary date.