Social Media, Influencer Marketing Specialist

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Design and execute the Organic Social Media Marketing Strategy while enhancing existing processes in alignment with business objectives.

• Develop captivating social initiatives, both editorial and promotional, ensuring a unified perspective and brand voice to foster community and engagement.

• Oversee the creation, curation, and copywriting of content for daily posts.

• Utilize basic design skills using Adobe and/or Canva.

• Participate in photoshoots and travel as necessary to produce distinctive social content and advance influencer collaborations.

• Manage the daily operations of social media channels, including scheduling across platforms, engaging with the community, and responding to direct messages.

• Supervise any outsourced support for channel management.

• Create and maintain social media content calendars for Facebook, Pinterest, Instagram, YouTube, and TikTok.

• Coordinate the creation of assets, including copy, static images, infographics, and videos for social platforms (both organic and paid), collaborating with the internal creative team and freelancers.

• Regularly track performance analytics and conduct competitive benchmarking.

• Assess the effectiveness of strategies and creative approaches.

• Offer recommendations for ongoing enhancements.

• Keep abreast of trends in influencer marketing, including channel algorithms, platform changes, legal requirements, and shifts within the influencer community.

• Generate innovative ideas for influencer campaigns.

• Develop impactful influencer campaigns.

• Lead a team of specialists to audit and reach out to influencers, negotiate, and brief them to produce compelling content.

• Analyze data from various sources, identify deficiencies in the influencer marketing process, and collaborate with marketing teams to address them.

• Achieve influencer strategy objectives and maximize commercial opportunities through comprehensive analysis and reporting.

⛳️ Requirements

• Over 3 years of hands-on experience in social media and influencer marketing within a consumer, fashion, lifestyle, or e-commerce brand.

• Alignment with our company’s five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• Growth-oriented mindset. You deliver daily, test rapidly, eliminate what doesn’t work, and act without waiting for approval.

• Demonstrated success in scaling branded social channels (including specific examples and outcomes).

• Familiarity with current influencer rates, contract standards, and FTC/ASA disclosure regulations.

• Strong grasp of social and content performance metrics (distinguishing between vanity and commercial metrics).

• Excellent written and verbal English skills, with a knack for creative copy.

• Proficient in Canva, Adobe, CapCut, or basic video editing software.

• Natural storyteller. You think in terms of hooks, formats, and emotional triggers.

• Team-oriented yet capable of working independently in a fast-paced, deadline-driven setting.

🏝️ Benefits

• Gain exposure to founders and C-level executives.

• Collaborate directly with our co-founders and senior leadership, avoiding layers of middle management.

• Be part of a global international team with strong company values and culture.

• Enjoy the flexibility of working from anywhere: remote or hybrid, your choice.

• Travel across Europe for influencer events, brand booths, and photoshoots alongside our senior team.

• Experience real career advancement: we aim to mentor ambitious individuals and accelerate their growth.

• Receive monthly bonuses linked to performance and commercial success.

• Flexible holiday options and autonomy over your schedule.

• A complimentary pair of designer eyewear of your choice for each anniversary date.