Social Media, Influencer Marketing Specialist

This is a fully remote position, open to applicants in Italy.

📋 Description

• Develop and execute the Organic Social Media Marketing Strategy while enhancing existing processes to align with business objectives.

• Create captivating social initiatives, both editorial and promotional, that maintain a consistent brand voice and perspective to foster community growth and engagement.

• Oversee content production, curation, and copywriting for daily social media posts.

• Utilize basic design skills using Adobe and/or Canva.

• Participate in photoshoots and travel as needed to generate distinctive social content and facilitate influencer collaborations.

• Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team members.

• Manage daily social media channel operations, which includes scheduling across all platforms, engaging with the community, and responding to direct messages.

• Coordinate any external assistance with channel management.

• Develop and maintain content calendars for social media platforms including Facebook, Pinterest, Instagram, YouTube, and TikTok.

• Collaborate with the internal creative team and freelancers to coordinate the creation of assets such as copy, graphics, infographics, and videos for both organic and paid social platforms.

• Produce content for paid social advertising campaigns (Meta, TikTok) in collaboration with our performance team, contributing to the growth of in-house paid content production.

• Regularly monitor performance analytics and conduct competitive benchmarking.

• Assess the effectiveness of strategies and creative approaches, providing recommendations for ongoing enhancement.

• Remain informed about the latest in influencer marketing, including trends, channel algorithms, platform updates, legal considerations, and shifts within the influencer community.

• Generate innovative ideas for influencer campaigns.

• Create impactful influencer campaigns.

• Supervise a team of specialists tasked with auditing and reaching out to influencers, negotiating terms, and briefing them to deliver effective content.

• Analyze data from multiple sources to identify shortcomings in the influencer marketing process, collaborating with marketing teams to address these issues.

• Achieve influencer strategy goals and maximize commercial opportunities through detailed analysis and reporting.

⛳️ Requirements

• 3+ years of hands-on experience in social media and influencer marketing within a consumer, fashion, lifestyle, or e-commerce brand.

• Alignment with our company’s five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• Possess a growth mindset. You deliver daily, experiment rapidly, eliminate what doesn’t succeed, and take initiative without waiting for approval.

• Demonstrated success in scaling branded social channels (specific examples and outcomes required).

• Experience in creating content for paid social campaigns (Meta, TikTok). We aim to scale our in-house paid content production.

• Familiarity with current influencer rates, contract standards, and FTC/ASA disclosure regulations.

• Strong comprehension of social and content performance metrics, distinguishing between vanity and commercially viable metrics.

• Excellent written and verbal communication skills in English, with a creative copywriting instinct.

• Proficient in using Canva, Adobe, CapCut, or basic video editing software.

• A natural storyteller who thinks in terms of hooks, formats, and emotional triggers.

• Able to collaborate effectively while also being capable of independent work in a fast-paced, deadline-oriented environment.

• Preferred: Experience in luxury, fashion, beauty, or eyewear consumer brands.

• Familiarity with working in a global, multi-market e-commerce setting.

• Proven track record in growing TikTok and short-form video content specifically.

• Experience running paid social campaigns (Meta, TikTok).

🏝️ Benefits

• Monthly bonuses linked to performance and commercial achievements.

• Flexible vacation policy and autonomy over your schedule.

• A complimentary pair of designer eyewear of your choice for every anniversary with the company.