Social Media, Influencer Marketing Specialist

This is a fully remote position, open to applicants in Hungary.

📋 Description

• Develop and execute the Organic Social Media Marketing Strategy while enhancing existing processes to align with business objectives.

• Design engaging social initiatives, both editorial and promotional, that maintain a unified perspective and brand voice to foster community growth and engagement.

• Oversee content creation, curation, and copywriting for daily posts.

• Utilize basic design skills via Adobe and/or Canva.

• Participate in photoshoots and travel as necessary to generate unique social content and facilitate influencer collaborations.

• Represent SmartBuyGlasses at influencer events and brand booths throughout Europe alongside our senior team.

• Manage daily social media channel operations, including scheduling across all platforms, community engagement, and responding to direct messages.

• Supervise any outsourced assistance with channel management.

• Develop and maintain social media content calendars for Facebook, Pinterest, Instagram, YouTube, and TikTok.

• Coordinate the creation of assets, including copy, graphics, infographics, and videos for social platforms (both organic and paid), in partnership with the internal creative team and freelancers.

• Regularly monitor performance analytics and conduct competitive benchmarking.

• Assess the effectiveness of strategies and creative approaches.

• Provide recommendations for ongoing improvements.

• Stay updated on influencer marketing trends, channel algorithms, platform changes, legal requirements, and shifts within the influencer community.

• Generate fresh, creative ideas for influencer campaigns.

• Create impactful influencer campaigns.

• Lead a team of specialists to audit and outreach to influencers, as well as negotiate and brief them to produce compelling content.

• Analyze data from various sources to identify gaps in the influencer marketing process and collaborate with marketing teams to address these issues.

• Achieve influencer strategy objectives and maximize commercial opportunities through thorough analysis and reporting.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in social media and influencer marketing within a consumer, fashion, lifestyle, or e-commerce brand.

• Alignment with our company’s five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• A growth mindset; you deliver daily, experiment rapidly, eliminate what doesn’t work, and don’t wait for approval.

• A proven history of successfully growing branded social channels at scale (including named examples and specific outcomes).

• Familiarity with current influencer rates, contract norms, and FTC/ASA disclosure regulations.

• Strong grasp of social and content performance metrics (distinguishing between vanity metrics and commercial performance).

• Excellent written and verbal communication skills in English.

• A creative instinct for copywriting.

• Proficiency in Canva, Adobe, CapCut, or basic video editing tools.

• A natural storyteller who thinks in terms of hooks, formats, and emotional triggers.

• Collaborative yet capable of working independently in a fast-paced, deadline-oriented environment.

🏝️ Benefits

• Opportunity to engage with founders and C-level executives.

• Join a global international team with strong company values and culture.

• Flexibility to work from anywhere: remote or hybrid, your choice.

• Travel across Europe for influencer events, brand booths, and photoshoots alongside our senior team.

• Real career acceleration: we are committed to mentoring ambitious individuals and fast-tracking their development.

• Monthly bonuses linked to performance and commercial success.

• Flexible holiday options and autonomy over your time.

• A complimentary pair of designer eyewear of your choice for each anniversary date.