Social Media, Influencer Marketing Specialist

This is a fully remote position, open to applicants in Czechia.

📋 Description

• Develop and execute the Organic Social Media Marketing Strategy while enhancing existing processes to align with business objectives.

• Craft engaging social initiatives, both editorial and promotional, that maintain a unified perspective and brand voice, aimed at expanding community engagement.

• Oversee content creation, curation, and copywriting for daily social media posts.

• Utilize basic design skills using Adobe and/or Canva.

• Participate in photoshoots and travel as necessary to generate distinctive social content and promote influencer partnerships.

• Represent SmartBuyGlasses at influencer events and brand exhibitions across Europe, collaborating with our senior team.

• Manage the day-to-day operations of social media channels, including scheduling content across all platforms, fostering community engagement, and replying to direct messages.

• Supervise any external assistance with channel management.

• Develop and maintain social media content calendars for Facebook, Pinterest, Instagram, YouTube, and TikTok.

• Coordinate the creation of assets, including copy, graphics, infographics, and videos for both organic and paid social media platforms, in partnership with the internal creative team and freelancers.

• Regularly monitor performance analytics and conduct competitive benchmarking. Assess the effectiveness of strategies and creative approaches.

• Propose recommendations for ongoing improvement.

• Remain updated on trends in influencer marketing, including channel algorithms, platform changes, legal requirements, and shifts within the influencer community.

• Generate innovative and creative ideas for influencer campaigns.

• Create impactful influencer campaigns.

• Lead a team of specialists to evaluate and reach out to influencers, negotiate terms, and guide influencers to produce compelling content.

• Analyze data from multiple sources to identify gaps in the influencer marketing process and collaborate with marketing teams to address them.

• Achieve influencer strategy goals and maximize commercial opportunities through clear analysis and reporting.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in social media and influencer marketing with a consumer, fashion, lifestyle, or e-commerce brand.

• Alignment with our company’s five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• A growth mindset, characterized by daily delivery, rapid testing, abandoning ineffective strategies, and a proactive approach.

• A proven history of scaling branded social channels effectively (including specific examples and outcomes).

• Familiarity with current influencer pricing, contract standards, and FTC/ASA disclosure regulations.

• A solid understanding of social and content performance metrics, distinguishing between vanity and commercial metrics.

• Excellent written and verbal English skills, with a natural talent for creative copywriting.

• Experience with tools such as Canva, Adobe, CapCut, or basic video editing software.

• An innate storyteller who thinks in terms of hooks, formats, and emotional triggers.

• Ability to collaborate while also working independently in a fast-paced, deadline-oriented environment.

🏝️ Benefits

• Opportunity to connect with founders and C-level executives.

• Be part of a global international team with robust company values and culture.

• Work from anywhere: choose between remote or hybrid arrangements.

• Travel opportunities across Europe for influencer events, brand exhibitions, and photoshoots alongside our senior team.

• Genuine career acceleration: we are committed to mentoring ambitious individuals and expediting their growth.

• Monthly bonuses based on performance and commercial successes.

• Flexible vacation policies and autonomy over your time management.

• A culture that supports quick decision-making and execution—measured in days, not quarters.

• A complimentary pair of designer eyewear of your choice for each anniversary with the company.