Social Media, Influencer Marketing Specialist

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Develop and execute the Organic Social Media Marketing Strategy while enhancing existing processes to align with business objectives.

• Create captivating social initiatives, both editorial and promotional, that reflect a unified perspective and brand voice to foster community and engagement.

• Oversee content creation, curation, and copywriting for daily posts.

• Utilize basic design skills with Adobe and/or Canva.

• Participate in photoshoots and travel as necessary to produce distinctive social content and enhance influencer collaborations.

• Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team members.

• Manage the daily operations of social media channels, including scheduling across all platforms, engaging with the community, and responding to direct messages.

• Supervise any outsourced assistance with channel management.

• Create and maintain social media content calendars for Facebook, Pinterest, Instagram, YouTube, and TikTok.

• Coordinate the creation of assets, including copy, static images, infographics, and videos for social platforms (both organic and paid), in partnership with the internal creative team and freelancers.

• Regularly monitor performance analytics and conduct competitive benchmarking.

• Assess the effectiveness of strategies and creative approaches, offering recommendations for ongoing improvement.

• Stay updated on influencer marketing trends, channel algorithms, platform changes, legal requirements, and shifts within the influencer community.

• Ideate fresh and innovative strategies for influencer campaigns.

• Develop impactful influencer campaigns.

• Lead a team of specialists to audit and reach out to influencers, negotiate terms, and brief influencers to produce compelling content.

• Analyze data from multiple sources to identify gaps in the influencer marketing process and collaborate with marketing teams to address them.

• Achieve influencer strategy objectives and maximize commercial opportunities through clear analysis and reporting.

⛳️ Requirements

• Over 3 years of direct experience in social media and influencer marketing within a consumer, fashion, lifestyle, or e-commerce brand.

• Alignment with our company’s five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• A growth mindset. You deliver daily, test quickly, eliminate what doesn’t work, and don’t wait for approval.

• A proven history of scaling branded social channels effectively (provide named examples and specific outcomes).

• Familiarity with current influencer rates, contractual norms, and FTC/ASA disclosure regulations.

• Strong grasp of social and content performance metrics (distinguishing between vanity and commercial metrics).

• Proficient written and verbal English skills with a creative copywriting instinct.

• Experience with Canva, Adobe, CapCut, or basic video editing tools.

• A natural storyteller who thinks in hooks, formats, and emotional triggers.

• Collaborative yet capable of working independently in a fast-paced, deadline-oriented environment.

🏝️ Benefits

• Monthly bonuses linked to performance and commercial achievements.

• Flexible holidays and autonomy over your time management.

• A complimentary pair of designer eyewear of your choice for each anniversary date.