Social Media, Influencer Marketing Specialist

This is a fully remote position, open to applicants in Croatia.

📋 Description

• Develop and execute the Organic Social Media Marketing Strategy while enhancing existing processes to align with business objectives.

• Design compelling social programs, both editorial and promotional, that maintain a consistent brand voice and viewpoint to foster community growth and engagement.

• Oversee content creation, curation, and copywriting for daily social media posts.

• Utilize basic design skills with Adobe and/or Canva.

• Participate in photoshoots and travel as necessary to generate unique social content and facilitate influencer collaborations.

• Represent SmartBuyGlasses at influencer events and brand booths throughout Europe alongside our senior team.

• Manage daily operations of social media channels, including scheduling across all platforms, handling community engagement, and responding to direct messages.

• Supervise any external assistance with channel management.

• Develop and maintain social media content calendars for Facebook, Pinterest, Instagram, YouTube, and TikTok.

• Coordinate the creation of assets, including copy, static images, infographics, and videos for social platforms (both organic and paid), in partnership with the internal creative team and freelancers.

• Regularly monitor performance analytics and conduct competitive benchmarking.

• Assess the effectiveness of strategies and creative initiatives, providing recommendations for ongoing improvement.

• Stay informed about trends in influencer marketing, including channel algorithms, platform changes, legal requirements, and developments within the influencer community.

• Generate innovative and creative ideas for influencer campaigns.

• Develop impactful influencer campaigns.

• Lead a team of specialists to audit and reach out to influencers, as well as negotiate and brief them to produce effective content.

• Analyze data from various sources to identify gaps in the influencer marketing process and collaborate with marketing teams to address them.

• Achieve influencer strategy objectives and maximize commercial opportunities through comprehensive analysis and reporting.

⛳️ Requirements

• Over 3 years of hands-on experience in social media and influencer marketing within a consumer, fashion, lifestyle, or e-commerce brand.

• Alignment with our company’s five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• A growth mindset, characterized by daily shipping, rapid testing, discontinuing ineffective tactics, and not waiting for permission.

• A proven history of growing branded social channels at scale, with specific examples and outcomes.

• Knowledge of current influencer rates, contract norms, and FTC/ASA disclosure regulations.

• A solid grasp of social and content performance metrics, distinguishing between vanity metrics and commercial success.

• Excellent written and verbal communication skills in English, with a creative instinct for copywriting.

• Familiarity with Canva, Adobe, CapCut, or basic video editing tools.

• A natural storyteller who thinks in terms of hooks, formats, and emotional triggers.

• Ability to collaborate effectively while also delivering independently in a fast-paced, deadline-oriented environment.

🏝️ Benefits

• Opportunity to interact with founders and C-level executives.

• Be part of a global international team with strong company values and culture.

• Flexible work options: work from home or hybrid, as per your preference.

• Travel across Europe for influencer events, brand booths, and photoshoots alongside our senior team.

• Genuine career acceleration with a focus on mentoring ambitious individuals and fast-tracking their growth.

• Monthly bonuses linked to performance and commercial successes.

• Flexible holiday options and autonomy over your schedule.

• Complimentary designer eyewear of your choice for each anniversary date.