Social Media, Influencer Marketing Specialist

This is a fully remote position, open to applicants in Bulgaria.

📋 Description

• Develop and execute the Organic Social Media Marketing Strategy while enhancing current processes to align with business objectives.

• Create captivating social media programs, both editorial and promotional, that maintain a cohesive brand voice and perspective to foster community and engagement.

• Oversee the creation, curation, and copywriting of content for daily postings.

• Utilize basic design skills with Adobe and/or Canva.

• Participate in photoshoots and travel as necessary to produce distinctive social content and promote influencer partnerships.

• Represent SmartBuyGlasses at influencer events and brand exhibitions throughout Europe alongside our senior leadership team.

• Manage day-to-day operations of social media channels, including scheduling, community engagement, and responding to direct messages.

• Supervise any outsourced assistance regarding channel management.

• Develop and maintain social media content calendars for Facebook, Pinterest, Instagram, YouTube, and TikTok.

• Coordinate the creation of assets, including copy, graphics, infographics, and videos for social platforms (both organic and paid), in collaboration with the internal creative team and freelancers.

• Regularly monitor performance analytics and conduct competitive benchmarking.

• Assess the effectiveness of strategies and creative outputs. Provide recommendations for ongoing enhancements.

• Stay updated on influencer marketing trends, channel algorithms, platform changes, legal guidelines, and shifts within the influencer community.

• Generate innovative and creative ideas for influencer campaigns.

• Develop impactful influencer campaigns.

• Manage a team of specialists to audit and reach out to influencers, negotiate, and brief them to create compelling content.

• Analyze data from various sources, identify gaps in the influencer marketing process, and collaborate with marketing teams to address them.

• Achieve influencer strategy goals and maximize commercial opportunities through detailed analysis and reporting.

⛳️ Requirements

• 3+ years of practical experience in social media and influencer marketing within consumer, fashion, lifestyle, or e-commerce brands.

• Alignment with our company's five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• Possess a growth mindset; you deliver daily, test rapidly, eliminate what doesn’t work, and do not wait for approval.

• Proven history of scaling branded social channels effectively (provide named examples and specific outcomes).

• Familiarity with current influencer rates, contract standards, and FTC/ASA disclosure regulations.

• Strong understanding of social and content performance metrics (distinguishing between vanity and commercial metrics).

• Excellent written and verbal communication skills in English. Possess a creative copywriting instinct.

• Experience with Canva, Adobe, CapCut, or basic video editing software.

• A natural storyteller who thinks in terms of hooks, formats, and emotional triggers.

• Collaborative yet capable of working independently in a fast-paced, deadline-driven environment.

🏝️ Benefits

• Exposure to founders and C-level executives.

• A global international team with strong company values and culture.

• Flexible work arrangements: work from home or hybrid, your choice.

• Opportunities to travel across Europe for influencer events, brand booths, and photoshoots with our senior team.

• Real career growth: we are eager to mentor ambitious individuals and accelerate their development.

• Monthly bonuses linked to performance and commercial achievements.

• Flexible holidays and autonomy over your schedule.

• A complimentary pair of designer eyewear of your choice for every anniversary date.