Social Media Growth Producer

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take ownership and expand Simple's social media presence across Instagram, TikTok, YouTube, and Facebook, which includes the primary brand, user-generated content accounts, AI creator-led formats, and research and development/experimentation channels.

• Transform social media into a quantifiable growth avenue by enhancing organic acquisition, contributing to the funnel, and generating revenue from social, beyond mere reach and engagement.

• Establish and manage a systematic content production process: trend identification → concept development → content creation → publishing → performance evaluation → formulating new hypotheses. Execute numerous initiatives monthly, capitalize on successful ones, and swiftly discontinue those that are ineffective.

• Direct a small, cross-functional production team — comprising a designer, motion designer, creator/host, nutrition expert, and external collaborators — while overseeing the entire production process, including budget management.

• Create AI-enhanced workflows for research, ideation, scripting, editing, and iteration, allowing the team to produce 5–10 times more content without sacrificing brand integrity.

• Spearhead viral and trend-focused experimentation within the fitness and nutrition sectors while safeguarding the core brand — utilizing sub-brands and R&D accounts as testing platforms before promoting successful formats to the main feed.

• Collaborate closely with Product Marketing, Science, and Influencer Marketing teams to maintain accurate, scientifically based messaging that is highly adaptable across creators and channels.

⛳️ Requirements

• You conceptualize in systems, rather than focusing on individual posts.

• You are accountable for commercial results — follower counts and reach are inputs, not the objectives.

• You balance brand strategy with performance management.

• You act swiftly, abandon what isn't effective, and do not become attached to any one format.

• You are comfortable taking ownership of metrics, defending them, and reporting on them.

• You have successfully scaled a consumer product's social media following by over 1 million across various channels and can detail the strategies that contributed to this growth.

• You have significantly improved social-driven revenue or conversion metrics — whether by 5x, 10x, or 30x — and can specify which content, formats, or channel choices were responsible.

• You have launched a social media channel from scratch — bonus points if it was for a sub-brand, R&D, or experimentation account.

• You have led a small, cross-functional creative team (5–10 individuals, both in-house and external) through the end-to-end production process, including managing the budget.

• You have developed repeatable testing and iteration systems — not merely managed a content posting schedule.

• You have integrated AI tools (such as generative video, voice, image, agents, AI creators) into an actual production workflow — rather than just experimenting with them on the side.

• You possess over 4 years of experience in Social Media, Content Strategy, Brand Production, or Organic Growth for consumer products. Experience with a global or English-speaking audience is highly preferred.

🏝️ Benefits

• Competitive salary package based on experience;

• Options for remote, in-office, and hybrid working arrangements;

• The necessary equipment to perform your job effectively;

• A premium SIMPLE subscription;

• 21 days of annual leave, in addition to bank holidays (as observed in your location);

• Flexible working hours.