Social Media Executive

This is a fully remote position, open to applicants in India.

📋 Description

• Identify and conduct research on relevant influencers on Instagram and YouTube.

• Utilize Instagram and YouTube search functions, hashtags, keywords, and influencer discovery platforms to locate appropriate creators.

• Create and maintain comprehensive influencer databases with precise profile information.

• Discover influencers across various niches, audience sizes, and geographical regions.

• Analyze influencer profiles and the quality of their content.

• Assess influencer performance using key metrics such as Engagement Rate (ER), follower growth, reach and impressions, audience quality and authenticity, as well as average views and interactions.

• Detect fake followers, questionable engagement patterns, or low-quality audiences.

• Evaluate the suitability of influencers for brands based on content style, audience demographics, values, and niche relevance.

• Initiate and oversee communications with influencers through Instagram direct messages and email.

• Follow up with influencers regarding potential collaboration opportunities.

• Maintain professional communication to foster long-term relationships with influencers.

• Monitor outreach status and response rates.

• Manage influencer outreach trackers and campaign databases.

• Prepare influencer shortlists and detailed recommendation reports.

• Collaborate with marketing and internal teams concerning influencer selections.

• Provide regular updates on outreach progress and campaign readiness.

⛳️ Requirements

• Experience in researching influencers on Instagram and YouTube.

• Strong comprehension of influencer marketing and creator ecosystems.

• Familiarity with influencer discovery platforms.

• Knowledge of influencer metrics, including Engagement Rate (ER), reach, audience quality, views and watch time, and growth trends.

• Ability to assess influencer-brand compatibility.

• Exceptional written and verbal communication skills in English.

• Keen attention to detail and strong organizational abilities.

• Capacity to manage multiple influencer conversations concurrently.

• Proficiency in Google Sheets, Microsoft Excel, and Google Workspace.

🏝️ Benefits

• Opportunity to work with a diverse range of influencers.

• Chance to develop professional relationships in the influencer marketing space.

• Collaborative work environment with marketing and internal teams.

• Regular updates and involvement in campaign readiness.