Social Media, Direct Response Marketing Coordinator

This is a fully remote position, open to applicants in Costa Rica.

📋 Description

• Oversee Instagram, TikTok, Facebook, LinkedIn, and other designated platforms.

• Develop and schedule content tailored for each platform.

• Craft engaging hooks, captions, CTAs, and copy focused on audience interaction.

• Investigate trending topics and integrate them into branded content.

• Create weekly content calendars.

• Manage approval workflows efficiently.

• Adapt content into various formats suitable for multiple platforms.

• Discover high-performing content opportunities utilizing trends, audience psychology, engagement patterns, and competitor insights.

• Organize content around hooks, retention strategies, shares, saves, and conversation generation.

• Establish scalable short-form content systems across different locations.

• Evaluate content performance and suggest enhancements.

• Monitor and engage with comments, DMs, and overall interaction.

• Uphold same-business-day response standards.

• Recognize recurring audience inquiries, concerns, and trends.

• Address operational or patient-related issues according to established SOPs.

• Foster a professional, empathetic, and brand-consistent communication style on social platforms.

• Collaborate with internal marketing leadership and paid media vendors.

• Aid in organizing ad creative, conducting content and hook testing, analyzing audience feedback, and aligning landing pages with content.

• Track performance trends of social campaigns.

• Generate monthly reports on social media and content performance.

⛳️ Requirements

• Significant experience managing Instagram, TikTok, Facebook, LinkedIn, and other social media platforms.

• Background in managing social media for direct-to-consumer, e-commerce, healthcare, dental, orthodontic, or service-based brands.

• Strong grasp of short-form content trends and viral content mechanics.

• Deep understanding of audience psychology, engagement behavior, conversion-driven content, and social media growth.

• Proficient in writing hooks, captions, CTAs, and audience-focused copy.

• Familiarity with Canva, CapCut, Meta Business Suite, and reporting or analytics tools.

• Excellent English communication skills.

• Exceptional organizational skills and meticulous attention to detail.

• Capability to adhere to structured systems, SOPs, approval workflows, and deadlines.

• Proficient in managing content calendars and repetitive operational tasks with precision.

• Comfortable working remotely and independently.

• Able to analyze performance data and propose content improvements.

• Preferred: Experience with e-commerce or direct-to-consumer brands.

• Preferred: Familiarity with paid social coordination or supporting paid media campaigns.

• Preferred: Background in healthcare, dental, orthodontic, or multi-location service businesses.

• Preferred: Experience collaborating with offshore or remote teams.

• Preferred: Proven track record in generating social media reports for leadership or management.

🏝️ Benefits

• Competitive salary and performance incentives.

• Opportunities for professional development and growth.

• Flexible work schedule and remote work options.

• Collaborative and innovative work environment.