Social Media Content Creator

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Actively create engaging social media content, encompassing posts, polls, native carousels, short-form videos, multi-image posts, PDFs, infographics, and other effective social content. You possess a strong understanding of which formats enhance engagement on each platform.

• Foster and expand our community of customers and partners across social platforms.

• Spot emerging trends and opportunities, leading social-first initiatives and experimenting with novel content types and the latest innovations in social media.

• Contribute to and implement an overarching social media strategy, which includes ongoing content, community interaction, influencer programs, and related creative efforts.

• Develop and publish monthly content calendars along with bi-monthly planning, incorporating feedback from various teams to ensure content is strategic and informed by data.

• Propel social campaigns, programs, and marketing initiatives, including a comprehensive macro/micro-influencer program that aligns with product launches and relevant trends/news.

• Promote internal communications through social sharing to introduce fresh content to the organization.

• Implement and report on integrated brand campaigns, collaborating cross-functionally with different departments and GTM teams to translate brand campaign goals into social-first content.

• Partner with the inbound demand generation and paid social teams to design and deliver innovative, top-tier organic social campaigns.

• Evaluate social media performance, share valuable insights, and proactively recommend new strategies to enhance engagement across all platforms and emerging channels.

• Maintain an in-depth understanding of social media metrics, data analysis, and key insights as they relate to industry benchmarks and best practices.

⛳️ Requirements

• Over 4 years of experience in crafting compelling social content across LinkedIn, YouTube, Facebook, and Instagram, with expertise in both organic and paid social media on key platforms.

• Comprehensive understanding of major social networks, platform specifics, and algorithm performance—including which formats, lengths, and content types yield results on each.

• Proficient in content creation and video editing tools, including AI-powered applications, with a keen eye for design in both static and video formats.

• Proven success in social media community engagement, incorporating growth strategies, campaigns, influencer marketing, and content strategy.

• Capability to leverage data and analytics to create, assess, and enhance content programs that drive conversions, and to communicate those insights effectively to cross-functional teams.

• Experience in managing and executing various ongoing and campaign-specific social programs from inception to completion with a high degree of autonomy.

• Strong initiative, a collaborative mindset, and the ability to excel in a fast-paced environment.

• Bonus: Experience with podcasts, newsletters, or social series programs.

🏝️ Benefits

• Flexible Time Off – We promote a healthy work-life balance. Our flexible paid time off policy empowers you to recharge and take time off as needed.

• Paid Holidays – Invoca offers 20 U.S. paid holidays, including a winter break, providing ample opportunities to relax and spend time with family and friends.

• Health Benefits – Our healthcare program includes medical, dental, and vision coverage, offering multiple plan options to find what best suits you and your family. Fertility assistance is also included.

• Retirement – Invoca provides a 401(k) plan through Fidelity, featuring a company match of up to 4%.

• Stock Options – All employees are invited to participate in Invoca’s success through stock options.

• Mental Health Program – Well-being support covering a wide range of issues is accessible through our SpringHealth program.

• Paid Family Leave – Up to 12 weeks of fully paid leave is provided for baby bonding, adoption, and caring for family members.

• Paid Medical Leave – Up to 12 weeks of fully paid leave is available for childbirth and medical needs.

• InVacation – As a token of appreciation for our long-term team members, we offer a bonus after 7 years of service.

• Wellness Subsidy – We provide a subsidy that can be utilized for gym memberships, fitness classes, and more.