Social Editor – Cannabis Culture

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and implement a social media strategy for our emerging smoking and hip-hop culture brand, primarily focusing on Instagram and TikTok.

• Generate and publish over 9 pieces of content each day, emphasizing high-performing, platform-specific formats.

• Create your own posts using Photoshop and various creative tools.

• Monitor cultural discussions related to hip-hop, smoking culture, and lifestyle, transforming them into timely content.

• Respond promptly to breaking news - including nights and weekends as necessary.

• Collaborate with branded social and design teams to ensure the delivery of high-quality output.

• Work alongside the Short Form Video team to produce effective short-form video content.

• Utilize analytics tools (such as Instagram Insights and Measure Studio) to assess performance and guide strategy.

⛳️ Requirements

• 3 to 4 years of experience in social media, preferably with culture-focused media or brand accounts.

• Extensive knowledge of platforms (Instagram, TikTok, X/Twitter, Facebook).

• Highly proactive, self-reliant, and capable of collaboration.

• Proficient in Photoshop (able to independently create formatted content).

• Strong grasp of journalism standards and integrity.

• In-depth understanding of hip-hop and associated lifestyle/culture.

• Demonstrated success managing social media for a brand or media outlet.

• Ability to analyze social data for informed content decisions.

• Experience in an agency setting, particularly with brand clients.

• Background in the music or cannabis industries.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible work environment with remote options.

• Access to industry events and networking opportunities.

• Team-oriented culture with a focus on creativity and innovation.